Stephanie Chandler

If you want a magnetic way to generate media coverage, a book can serve as a launch pad for radio, television and print interviews and feature stories. Authors are ideal sources for stories, making it easier than ever to get story placement.

There is a special kind of camaraderie amongst entrepreneurs. It is a bit like belonging to an exclusive club, where members celebrate the freedom of business ownership. And while freedom may be the motto, only a small percentage of entrepreneurs are truly free. Instead of running their businesses, they let their businesses run them.

Promotional strategies you can use right now to boost business.

For many aspiring authors, the prospect of landing a book deal sounds like the ultimate ticket to success. And while a contract with a major press can come with some perks, there can be some unexpected surprises along the way. Here’s what you need to know to get into the game with your eyes wide open.

Successful entrepreneurs share something in common: they set goals. A goal is like a target. You can have all the ammunition in the world, but without a clear target to aim for, you can end up shooting blanks.

There is no denying that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter (herein known as “The Big Three”), the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has evolved into a viable marketing opportunity for business.

Employee Life: Get an education in order to get a job, work tirelessly until retirement and HOPE to have a few good years left for traveling and enjoying life. Entrepreneur Life: Start with a dream, work your tail off early on to build your empire, hire, outsource, get help to grow and enjoy the ride along the way. Why wait for retirement?

One of the most useful services released by Google in recent years is its powerful Google Alerts (http://Google.com/alerts). This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more. Here are 10 ways to leverage Google Alerts for your business.

Self-publishing provides a wonderful opportunity for any author who wants to take control over the publishing process and get their words into print. But because self-publishing is so easy to accomplish with a few bucks and some typed pages, many authors make mistakes along the way.

No matter what kind of business you are in, there is no better way to become an instant expert than by publishing a book. Better than any business card, brochure, advertisement, website or blog, a book is a powerful tool that will open doors and lead to tremendous business growth opportunities.