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Stephanie Chandler - ArticlesStephanie Chandler is an author of several business and marketing books including:
- From Entrepreneur to Infopreneur (John Wiley & Sons) - The Author’s Guide to Building an Online Platform (Quill Driver) - The Business Startup Checklist and Planning Guide (Aventine) - LEAP! 101 Ways to Grow Your Business (Career Press, coming fall 2009) As a small business marketing expert, Stephanie has been featured in Entrepreneur Magazine, Business Week, Inc.com, MORE Magazine and many other media outlets. She is also the founder and CEO of www.AuthorityPublishing.com, a custom book publishing service specializing in business, self-help and non-fiction books. Visit her sites: - Authority Publishing, Custom Book Publishing & Author Marketing - Author & Speaker Information for Stephanie Chandler - Resources for Entrepreneurs - Small Business Growth Strategies Blog by Stephanie Chandler Goal Planning Strategies to Create Your Best Year YetSuccessful entrepreneurs share something in common: they set goals. A goal is like a target. You can have all the ammunition in the world, but without a clear target to aim for, you can end up shooting blanks. 35 Ways to Market Content with Social Media: Share Articles, Blogs, Videos and More to Grow Your Business OnlineThere is no denying that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter (herein known as “The Big Three”), the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has evolved into a viable marketing opportunity for business. 10 Reasons to Love Being an EntrepreneurEmployee Life: Get an education in order to get a job, work tirelessly until retirement and HOPE to have a few good years left for traveling and enjoying life.
Entrepreneur Life: Start with a dream, work your tail off early on to build your empire, hire, outsource, get help to grow and enjoy the ride along the way. Why wait for retirement? 10 Ways to Use Google Alerts for Business and Social Media: (Plus Tips to Improve Search Results)One of the most useful services released by Google in recent years is its powerful Google Alerts (http://Google.com/alerts). This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more.
Here are 10 ways to leverage Google Alerts for your business. How to Successfully Self-Publish Your Book: Avoid New Author Pitfalls by Preparing for Your JourneySelf-publishing provides a wonderful opportunity for any author who wants to take control over the publishing process and get their words into print. But because self-publishing is so easy to accomplish with a few bucks and some typed pages, many authors make mistakes along the way. Become a Recognized Authority in Your Field: 14 Ways to Grow Your Business by Publishing a BookNo matter what kind of business you are in, there is no better way to become an instant expert than by publishing a book. Better than any business card, brochure, advertisement, website or blog, a book is a powerful tool that will open doors and lead to tremendous business growth opportunities. How to Write Your Non-Fiction Book in 60 Days: 8 Steps Get Your Book Out of Your Head and on to PaperStudies show that up to 80% of people have considered writing a book. If you aspire to become an author and need some help getting started, here are eight key strategies to finally get your book written. It might just be easier than you think. 12 Ways to Thank Your Customers: Client Appreciation Strategies You Can Use Year-roundOne of the biggest mistakes a business can make is investing the majority of marketing efforts in attracting new customers and forgetting about past customers. Your current and past clients are the foundation of your business because without them, your business would not exist. It also costs far more to acquire a new client than it costs to generate business from an existing client. Promotion Strategies to Crank Up Sales in a Slow EconomyIn a time with so much economic uncertainly, consumers are on the hunt for bargains. And consumers aren’t the only ones tightening up their belts; businesses large and small are scrutinizing purchases more than ever. 10 Ways to Reject the Recession and Create a Thriving BusinessIn a time when the lead news stories focus on business downsizing, the rising costs of gas and groceries and general economic turmoil, it is hard to avoid feeling the “recession depression.” But as business owners we have two choices: we can let the media send us into panic mode or we can view the economic downturn as an opportunity.
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