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Stephen Fairley - Articles3 Reasons Traditional Advertising Fails for Law Firm MarketingIf there's one truth in operating a successful, profitable law firm, it's this: you have to make more than you spend. In order to achieve this, you need clients cycling through your practice on a continuous basis; both new and repeat alike. While that's obvious enough to see, making it happen is often another story. 4 Myths That Keep Attorneys From Building a Referral Based PracticeLaw firm marketing is all about receiving highly qualified referrals. Every attorney seeks to have a referral based practice. However, many attorneys seem to spend their entire professional career trying to create the perfect practice with little results to show for it. Law Firm Marketing Mistakes Made When Finding New ClientsIf your law firm marketing plan follows typical law firm marketing strategies employed by many other practices, you are failing miserably and you know it. Yet other firms out there have a steady stream of clients in and out of their offices. You see them every day: consistently busy and constantly entertaining new clients that afford them wardrobes of expensive suits and prestigious new sports cars. Organizing Your Law Firm Marketing CalendarYou arrive at your office to start your work week and realize that you have no appointments scheduled. You find yourself thinking you have an easy day ahead of you. Think again. If you are sitting idle, then you are not doing your law practice the justice it deserves. Creating Your Law Firm Marketing CalendarWhen building a law practice, it is important to plan ahead and methodically market your practice week after week. You cannot build your practice and win over new clients without taking the time to market your services. 6 Keys to Creating a Strategic Law Firm Marketing PlanAre you sitting back comfortably in your cushy leather chair because you just landed a dream client? Fantastic! Congratulations! Just realize that this is one client and that won't keep your business afloat. You still need several good repeat clients in order to stay in business. You must get out there and find them, but how? 5 Law Firm Marketing Strategies to Retain ClientsOkay, you've landed a couple of good clients through your law firm marketing program. But landing them is only the first part of your task. Now the real work begins as you find a ways to keep those clients you have worked so hard to get. 5 Law Firm Marketing Tips to Turn Prospects into ClientsAttorneys are famous for wasting their time following up on bad leads. These are prospects who are not a good fit or who are not likely to hire your law firm. Another big mistake lawyers make is targeting the wrong market, usually too large of a market. Law Firm Marketing Strategies to Use after Securing the ClientYou've finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. 4 Myths That Keep Attorneys From Building a Referral Based Practice Part 2Every attorney I've ever talked to has said they want a referral-based law practice. Knowing that, it continues to amaze me how little attorneys actually do to increase the quantity of referrals they receive and improve the quality of those referrals.
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