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Steve Logan - ArticlesAs a professional Copywriter for Hampshire-based SEO Agency Impact Media, I will be focusing predominantly on search marketing news.
With a background in media, I will also be looking at the developments within the online industry and how they impact upon more traditional marketing methods. I will also be providing hints and tips on SEO Copywriting, my predominant area of expertise. Gain Links or Make Friends: Which is Better Online?There’s much to be said about the respective values of social media and SEO, both as individual entities and a collective. A cornerstone of search engine optimisation is linking, whilst social media is all about being, well, sociable. But which is better today? SEO is a solution but may not be the cureSEO is an industry riddled with misconceptions. The most flagrant and regularly touted is that it can be used to turn any site into a success. The simple truth though is that it can’t. Analytics – Why No Website Should be Without ItWhen it comes to creating, developing and then managing a website, there are a number of things that require your attention at any one time. In fact, it can be to such an extent that priorities and objectives can sometimes get lost in the background. One thing you definitely shouldn’t overlook though is analytics. Using Local Search to Boost your Online BusinessLocal search has become an engrained part of website optimisation. The geographic focus of this form of SEO gives any site the ability to target and encourage consumers from their surroundings areas to utilise their services. How to Avoid SEO PitfallsWhilst search engine optimisation is supposed to help boost a website’s ranking, there are some dangers to watch out for. Black hat techniques are far less prevalent than they were, largely due to search engine algorithms becoming wise to these unscrupulous methods of boosting. But that doesn’t mean that they’re not still around and can’t still land you in hot water. Optimising Local Search for your WebsiteThe power of local search is such that no website should be without it. By ignoring the possibilities of allowing people to find you by location rather than simply through your business and associated keywords, you could be missing a very important trick. Developing a Link Building Strategy for your WebsiteSearch engines hold the key to the success and failure of any website. If you have aspirations of monetising your online enterprise, you'll need to achieve high rankings for each of your primary key words. 10 SEO Myths DispelledSEO is an industry awash with mistruths, misunderstanding and misconceptions. This article looks at 10 of the most common SEO myths and why it is so important not to be lured in by them. Lose your Copywriting Cynicism to Achieve Online SuccessWe all have an inner cynic somewhere. It is the thing that helps us differentiate those things we believe in and those that we do not. As a copywriter, I have the unfortunate disposition of being completely turned off by sales speak, that's just how I'm programmed; however, that isn't to say that it doesn't work or that I won't use it. 5 Simple DIY Copywriting TechniquesThere is often a great mystique shrouding the notion of copywriting. As with many professions, an expert will be able to provide an exceptional standard of service; you can still do much yourself. This article will provide 5 great tips on how you can get started with your DIY Copywriting.
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