Stoney Degeyter - Articles

 (102)

Stoney deGeyter is president of Pole Position Marketing, a professional search engine marketing and optimization firm providing SEO services since 1998. Stoney is also a part-time instructor at the community College in Reno, Nevada, where he resides, as well as a moderator in the Small Business Ideas Forum. He also contributes daily to the (EMP) E-Marketing Performance search marketing and optimization blog . You can email him with any SEO/M related questions at stoney@polepositionmarketing.com

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Selecting a Web Host Provider that Meets Your Needs
The hosting of your website is often the most overlooked part of the website marketing campaign. Read
By: Stoney Degeyter | 02/05/2006 | ECommerce
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New Algorithm Measures Require New Means For Optimization
With every new algorithm change we find that search engine technology is getting smarter and wiser about how they analyze pages for the search results. In the past, much time and effort has been spent trying to deconstruct search engine algorithms while neglecting the user. Today's SEO is vastly different than that of yesterday. Read
By: Stoney Degeyter | 25/04/2006 | SEO
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Securing a Marketing Rich Domain
Choosing your domain name is a no-brainer, right? Not so fast. Your domain name, or URL, can have vast consequences in both the online and offline marketing arena. Read
By: Stoney Degeyter | 19/04/2006 | Online Promotion
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Good Things (And Other Analogies for SEO)
Unlike placing sponsored ads via Google AdWords or Yahoo! Search Marketing where results are almost instantaneous, the long-term return on investment for SEO is considerably better than most other forms of on or off-line advertising. Read
By: Stoney Degeyter | 11/04/2006 | SEO
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Creating a Marketing Focused Website that Sells
Many businesses still don't consider website development as a part of their marketing efforts. They pour thousands of dollars into traditional forms of marketing but fail to properly plan and execute their website or invest in effective online marketing. Read
By: Stoney Degeyter | 04/04/2006 | Advertising
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Why Online Marketing Matters For Your Business
Search engine marketing has boomed in recent years and statistics show that spending for online marketing is only going to continue to increase year after year. Read
By: Stoney Degeyter | 21/03/2006 | Online Promotion
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Should SEOs Recommend or Implement Optimization Changes?
A recent study showed that a majority of companies (64%) fail to implement some or all of their SEO company's recommendations. The primary reasons company's failed to implement the recommendations provided by their SEO were as follows: Read
By: Stoney Degeyter | 14/03/2006 | SEO
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Analyzing One-Way Vs. Reciprocal Links
Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization. Read
By: Stoney Degeyter | 28/02/2006 | Online Promotion
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Marketing Your Web Site the Right Way is a Worthwhile Investment
Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place. Read
By: Stoney Degeyter | 22/02/2006 | Online Promotion
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Do You Have a Bad SEO Company, or Are You Just a Bad Client?
Many people are often heard complaining about a bad experience with an SEO that cost them thousands of dollars. The thought never occurred to them that there might be more to that story. Read
By: Stoney Degeyter | 15/02/2006 | SEO