Stoney Degeyter - Articles

 

Stoney deGeyter founded Pole Position Marketing in 1998 and has since turned it into a leading SEO business with a team of Reno SEO experts. He pioneered Destination Search Engine Marketing: the driving philosophy on how Pole Position marketing helps its clients.

Stoney is a moderator at the Small Business Ideas Forum, a contributor to the Search Engine Guide blog and has a column on Search Engine Land.

You may also find articles by Stoney at the TalentZoo.com website under SEM Skinny.

Investing in Seo: Clients Vs. Seos

It's not how much it costs, it’s the ROI (return on investment) that you get for your money. Look at the long-term goals. If you really want to succeed with optimization be prepared to invest, and like any good investment, allow it to fully mature. Only then will your search marketing campaign prove successful. Read

By: Stoney Degeyter | 10/09/2008 | SEO

Mining for Keyword Gold!

let me present a few ideas that can help you identify all of the possible keyword phrases that you could benefit from. Read

By: Stoney Degeyter | 09/09/2008 | SEO

Guide for Writing Optimized Text

Optimized text (OT) is first and foremost marketing copy for the website. Each optimized page must be written with the client’s products or services in mind. Read

By: Stoney Degeyter | 08/09/2008 | SEM

Search Engine Friendly is not Search Engine Optimized

Explains the differences in developing a website to be search engine friendly vs. optimizing that website for search performance Read

By: Stoney Degeyter | 08/09/2008 | SEM

7 Things Clients Look for in an SEO

what is it the clients actually looks for when they are narrowing down their choices between SEO providers? Here is a list of seven things the client considers. Read

By: Stoney Degeyter | 08/09/2008 | SEM