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Stuart Ayling - ArticlesStuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. For additional marketing resources, including Stuart's popular newsletter, visit his web site at www.marketingnous.com.au
How to Successfully Use Your Digital Footprint - Essential in a social media worldRemember when you walked on the beach? You could see a trail left by those who had been there before you. In today’s online marketing world you need a digital footprint and it is very important. How to Give a Guarantee That Attracts New Business... and Does not Put You at RiskI was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?"
David thought for a moment and then replied, "No... We can't really give a guarantee."
>> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk. How to Use a Service Delivery Model to Win More BusinessWhat is a Service Delivery Model? And how to use it.
For any business delivering a service or a complex or customised product, potential clients often have two major concerns. To get your prospect to become a paying client you must satisfactorily answer those questions. The best way to do that is to explain your Service Delivery Model. Marketing Advice - 5 Steps To Get Your Marketing UnstuckDo You Get Confused Over Which Marketing Strategies to Use? Ever Wonder What You Should be Doing First? Recently One of My Clients Was Stuck Without Any Purposeful Marketing Strategies. Remember: No Marketing = No Control Over the Future of the Business. so How Did I Get Their Marketing Unstuck? New Client Meetings - 7 Steps To SuccessMeeting potential clients for the first time can be nerve racking. Wondering if they will be a good fit for your business and services. Wondering if they will like you. Wondering what you should say. Let me give you some straight talking tips on how to make your first client meeting a success. Management Of Intellectual Property- Finding Your Forgotten Business AssetFor a service business it is particularly important to identify and manage Intellectual Property (IP). This article explains what IP is and how you can use it to benefit your business. Business Development Training - How To Beat The Fear Of Meeting PeopleRecently I presented a business development training session at a conference. The audience were managers from all across Australia. I gave them a 2-minute break and asked them to get up and talk amongst themselves. It can get scary when we have to meet new people.But – from a business development perspective – it is extremely selfish when we are not brave enough too reach out to people we don’t know. Advertising Effectively - 6 Steps to Effective AdvertisingIt’s easy to see how peoples media consumption has been split, fractured and fragmented. Essentially, we still have 24 hours per day. But we now have multiple forms of communication vying for our readership, listenership, or participation.
What this means for you – as an advertiser – is that you need to be very careful about who you are advertising to, and which media to use. Fees- Calculating Charge Out Rates And Time Based FeesWhen it comes to setting the price for your services there are some important factors to consider. One of the main strategic decisions is
to decide whether you will charge based on hourly/daily rates(time-based), or charge based on results achieved (value-based). How to Set your FeesWhen you think about setting your fees there are two main aspects to consider.
One aspect is ‘how’ to charge. The other is ‘how much’ to charge.
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