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Stuart Ayling

Stuart Ayling - Articles

 (104) Author Ranking Blue
Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. For additional marketing resources, including Stuart's popular monthly newsletter, visit his web site at www.marketingnous.com.au

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    Calculating Time-based Fees and Charge Out Rates

    When it comes to setting the price for your services there are some important factors to consider. One of the main strategic decisions is to decide whether you will charge based on hourly/daily rates(time-based), or charge based on results achieved (value-based). Read: Calculating Time-based Fees and Charge Out Rates Read

    By: Stuart Ayling | 06/02/2008 | Management
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    How to Set your Fees

    When you think about setting your fees there are two main aspects to consider. One aspect is ‘how’ to charge. The other is ‘how much’ to charge. Read: How to Set your Fees Read

    By: Stuart Ayling | 14/11/2007 | Business
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    Why Great Selling Skills Ain't Enough

    Selling is an essential skill in business. But even the most highly skilled salesperson is not guaranteed to get fantastic sales results. That’s because there is more to being successful in sales than just having great sales skills. Read: Why Great Selling Skills Ain't Enough Read

    By: Stuart Ayling | 18/10/2007 | Sales
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    6 Steps to Designing a Brochure

    Have you ever decided you need a brochure or other piece of printed marketing material? This could happen after you see a brochure from another business (maybe a competitor) and you think “I need one of those too”. Read: 6 Steps to Designing a Brochure Read

    By: Stuart Ayling | 16/09/2007 | Marketing
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    5 Steps to a Live Marketing Plan

    It’s true. Failure to plan is planning to fail. When I’m talking with business owners and marketing people I’m often asked, “How do I plan my marketing? There are so many details.” Read: 5 Steps to a Live Marketing Plan Read

    By: Stuart Ayling | 12/09/2007 | Marketing
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    50
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    Where Great Marketing Starts

    Great marketing starts at the beginning. And the beginning is the same as the end - your client. This means that to develop more effective marketing tactics you need to think more closely about your clients (or prospects). Read: Where Great Marketing Starts Read

    By: Stuart Ayling | 04/09/2007 | Marketing
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    Website Evolution – Which Stage is Right for You?

    Lately I’ve been talking a lot about websites. Large, small and in-between. And it has become very clear to me that for all businesses there are a number of stages – or ‘evolutions’ - you can progress through when developing your website. Read: Website Evolution – Which Stage is Right for You? Read

    By: Stuart Ayling | 29/08/2007 | Marketing
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    Attracting Clients With Incremental Marketing

    Do you ask prospective clients to go too far? Must your new clients take a “leap of faith” when they engage you? Read: Attracting Clients With Incremental Marketing Read

    By: Stuart Ayling | 26/08/2007 | Marketing
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    Squeeze Maximum Results From your Marketing Budget

    A common problem for all businesses is not having enough money to put into place all the possible marketing ideas. Quite simply, promotional opportunities exceed the budget available. I’ve seen this with marketing budgets in the millions of dollars, as well as with marketing budgets in the thousands of dollars. This means you have to make choices. You have to choose which marketing tactics to deploy. And choose how much you should spend on your marketing program. Read: Squeeze Maximum Results From your Marketing Budget Read

    By: Stuart Ayling | 21/08/2007 | Marketing
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    Top 12 Ways to Strengthen your Marketing Muscle

    We all know that when we exercise we stretch and strain our muscles. The repeated extra workload is what strengthens the muscle fibres. In fact, health professionals point out that until we get to the point of ‘feeling’ our muscles strain, we do not get the full benefits. It is the recovery our muscles make from the extra strain (but not overload) that increases muscle strength. Why do I tell you this? Because it is exactly the same with your marketing muscle. Read: Top 12 Ways to Strengthen your Marketing Muscle Read

    By: Stuart Ayling | 07/08/2007 | Marketing
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