Stuart Ayling - Articles

 (104)

Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. For additional marketing resources, including Stuart's popular monthly newsletter, visit his web site at www.marketingnous.com.au

Sort By: Date | Popularity

Popularity
98

Calculating Time-based Fees and Charge Out Rates
When it comes to setting the price for your services there are some important factors to consider. One of the main strategic decisions is to decide whether you will charge based on hourly/daily rates(time-based), or charge based on results achieved (value-based). Read
By: Stuart Ayling | 06/02/2008 | Management
Popularity
50

How to Set your Fees
When you think about setting your fees there are two main aspects to consider. One aspect is ‘how’ to charge. The other is ‘how much’ to charge. Read
By: Stuart Ayling | 14/11/2007 | Business
Popularity
50

Why Great Selling Skills Ain't Enough
Selling is an essential skill in business. But even the most highly skilled salesperson is not guaranteed to get fantastic sales results. That’s because there is more to being successful in sales than just having great sales skills. Read
By: Stuart Ayling | 18/10/2007 | Sales
Popularity
53

6 Steps to Designing a Brochure
Have you ever decided you need a brochure or other piece of printed marketing material? This could happen after you see a brochure from another business (maybe a competitor) and you think “I need one of those too”. Read
By: Stuart Ayling | 16/09/2007 | Marketing
Popularity
50

5 Steps to a Live Marketing Plan
It’s true. Failure to plan is planning to fail. When I’m talking with business owners and marketing people I’m often asked, “How do I plan my marketing? There are so many details.” Read
By: Stuart Ayling | 12/09/2007 | Marketing
Popularity
50

Where Great Marketing Starts
Great marketing starts at the beginning. And the beginning is the same as the end - your client. This means that to develop more effective marketing tactics you need to think more closely about your clients (or prospects). Read
By: Stuart Ayling | 04/09/2007 | Marketing
Popularity
53

Website Evolution – Which Stage is Right for You?
Lately I’ve been talking a lot about websites. Large, small and in-between. And it has become very clear to me that for all businesses there are a number of stages – or ‘evolutions’ - you can progress through when developing your website. Read
By: Stuart Ayling | 29/08/2007 | Marketing
Popularity
53

Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far? Must your new clients take a “leap of faith” when they engage you? Read
By: Stuart Ayling | 26/08/2007 | Marketing
Popularity
50

Squeeze Maximum Results From your Marketing Budget
A common problem for all businesses is not having enough money to put into place all the possible marketing ideas. Quite simply, promotional opportunities exceed the budget available. I’ve seen this with marketing budgets in the millions of dollars, as well as with marketing budgets in the thousands of dollars. This means you have to make choices. You have to choose which marketing tactics to deploy. And choose how much you should spend on your marketing program. Read
By: Stuart Ayling | 21/08/2007 | Marketing
Popularity
50

Top 12 Ways to Strengthen your Marketing Muscle
We all know that when we exercise we stretch and strain our muscles. The repeated extra workload is what strengthens the muscle fibres. In fact, health professionals point out that until we get to the point of ‘feeling’ our muscles strain, we do not get the full benefits. It is the recovery our muscles make from the extra strain (but not overload) that increases muscle strength. Why do I tell you this? Because it is exactly the same with your marketing muscle. Read
By: Stuart Ayling | 07/08/2007 | Marketing