Sue White

Have you decided that a business blog is a good addition to your marketing plan for the coming year? Now, the question is where do you start? After spending some time determining your target audience and your best keywords, the next decision is what platform to use for your blog. There are a multitude of choices on the internet. This article will review the most popular sites for posting a blog.

This is the time of year when many businesses examine their marketing goals for the coming year. Have you made the decision to make a business blog part of your marketing plan for the coming year? Before you start posting, take the time to answer the following questions.

Email can be a great tool for small business if used properly. If you are using an autoresponder and sending out emails to your customers or clients, here are a few things to watch out for.

Would you like to promote your business with your local media? This is a no cost method of branding your business and letting local customers know about the new and exciting happenings at your business. Getting your press release published takes some time and effort, however, it great free publicity.

There are many terms used for the area on your website or blog where you collect data from your viewers. It may be called an opt-in page, a landing page or a squeeze page. Whatever the name, the purpose is to not waste the clicks to your website by not getting valuable information from your readers.

Each week on our business webinars we often mention the importance of having a list of customers and potential customers to whom you can market on a regular basis. Usually this list is in the form of emails addresses. Email marketing is a great way to stay in touch with your prospects and keep them informed of what is happening in your industry. This marketing concept applies to both online and offline businesses.