sumi - Articles

Be Aware of Non-verbal Pitfalls

It begins even when you utter your first word in an interview. By the time interviewer walks towards you, an opinion is already being formed. Her you sit waiting to spew out your answers to the questions you have prepared for,While you are already being judged by your appearance posture, smile or nervous look. Read

By: sumi | 16/12/2008 | Careers

Semiotics in Visual Art

How is meaning produced and conveyed in messages that are primarily visual and how do viewers construct their own meanings from visual communication cues? This study investigates the production of meaning from visual messages in advertising, a visually intensive area of communication Read

By: sumi | 03/12/2008 | Advertising

Marketing Communication

The concept of marketing communication is shifting in this fast changing world. Businesses are seeing the emergency of new world, a world of information and complex communication networks. The new communicator’s task is to process and channel the right people at the right time and channel the right way. Peter Duckers makes the point that “Innovation are begin with abandonment it’s what you stop that counts Read

By: sumi | 25/11/2008 | Social Marketing

Myth in Raja Rao

Kantahpura is a novel which represents the freedom –movement in India, in a village divided into two sections:the Brahmins and the pariahs.hence it signifies the Advaita Philosophy of Indian culture. Rao himself states that it is impossible to separate reality from orthodox Advaita Vedanta Read

By: sumi | 24/11/2008 | Intellectual Property

English as Intellectual Make Up for Indians

English is a second language for indian but it is language which refined them to present themselfs better in the work place and they feel the same as raja rao felt before that “English is not really an alien language to us. It is the language of our intellectual make up like the Sanskrit and Persian.” Secured jobs and good incomes made indians more comfortable and confident and the same confidence has shown in their speaking style Read

By: sumi | 20/11/2008 | Languages