Susan Payton - Articles

 (74)

Susan Payton is Managing Partner of Egg Marketing & Public Relations. She assists small businesses with marketing strategy and corporate communications. She is also the author of 101 Entrepreneur Tips, a handy guide that helps entrepreneurs make repeat customers, close the sale, and delegate work. For more information on Susan and Egg Marketing, visit www.eggmarketingpr.com or email her at smpayton@eggmarketingpr.com. Get free shoestring marketing advice on Susan's blog, www.eggmarketingblog.com.

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Old Marketing Vs. New Marketing
Marketing is changing every day. Here's a comparison of just how much it has changed and why you should pay attention. Read
By: Susan Payton | 20/08/2007 | Marketing
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Step Away From your Business: Why Sometimes You’re not the Best Person to Get the Job Done
While entrepreneurs wear many hats, sometimes it's a bad idea for your business. Decide what you're great at doing and outsource the rest. You'll save time and make money! Read
By: Susan Payton | 06/08/2007 | Entrepreneurship
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School’s in Session: Boning Up on Marketing Techniques
Without research, you'll never be able to adapt to the changing climate of marketing. But with these 5 easy tips, you will find techniques that the pros use! Read
By: Susan Payton | 30/07/2007 | Business
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Being Local Online
Having a local business doesn't mean you can't get benefit from advertising online. There are many methods of promoting your local business on the Internet today! Read
By: Susan Payton | 16/07/2007 | Marketing
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5 Characteristics of Marketing 2.0 and Why you Should Care
Web 2.0 needs marketing that stands up to the test. Here are 5 characteristics of what the author calls "Marketing 2.0" that will get your marketing efforts in front of a tech-savvy audience. Read
By: Susan Payton | 09/07/2007 | Marketing
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Lions and Tigers and Branding. Oh My! How are you Aiming your Message to Consumers?
Marketing, public relations, advertising and branding have different approaches to an audience. Be aware of how you’re reaching yours. Read
By: Susan Payton | 02/07/2007 | Marketing