Avery Manko - Articles

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Avery Manko is the owner of The Manko Company, a marketing firm in West Chester, PA. His firm develops and implements marketing programs for small and medium sized businesses. Contact him at 610-725-9844 or avery@mankocompany.com. For more about The Manko Company, go to www.mankocompany.com.

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Client Surveys - How Something So Simple Can Make Such A Huge Impact.
While so much attention is focused on growing your customer list, what is often overlooked is that your current customer base is your best source for additional revenue. It's most likely to be the most valuable asset of your business and unfortunately eve Read
By: Avery Manko | 18/01/2006 | Marketing
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Why So Many Marketing Initiatives Fail
Let's face it, if you're in business, you're in marketing. What was true 50 years ago remains true today: nothing happens until something gets sold. And selling begins with effective marketing, but most marketing plans fail for two simple reasons: Read
By: Avery Manko | 18/01/2006 | Marketing
Popularity
50

On Branding
If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Read
By: Avery Manko | 05/11/2005 | Marketing