Tanya Lobo

You need to find a business; say, a plumber. What do you do? Do you pull out the yellow pages and let your fingers do the walking or pull up Google and let your fingers do the typing to find the exact websites you're after? For 85.4% of New Zealanders, the answer is most likely B.

When you get your website design completed, content usually comes below the actual web design on the priority list. Often rushed and given little attention, poor content creates "Paris Hilton" websites: great to look at but not much substance.

Color is a major factor in any marketing activity, as many purchases are made based on the reaction of the visual effects of the packaging, company logo, or… believe it or not… company web design. You may not think of websites as being marketing material like packaging, but in a way, they are.

Setting up a website for your company or organisation can be an exciting experience, as you watch your business come to life on the screen. Web design services vary from the very affordable web design companies who give you standard templates without much customisation, to websites that cost thousands of dollars.

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Indigo Consulting offers website development, website maintenance, SEO, SEM, PPC & more. A full-service interactive marketing and technology agency based in Mumbai, India.

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