Tara Roitman - Articles

Tara Roitman is the marketing manager for Media Heaven Ltd - full service experts in CD duplication, DVD duplication, CD Packaging , and USB memory duplication

Popularity
179

Magazine Advertising: Are You About to Throw Your Money Away?
One of the first marketing mistakes I made was buying print ad space in about three magazines and signing up for a large number of insertions. Can I recall one sale that I achieved through those ads? Not one. I don't think that I am the first or last person... Read
By: Tara Roitman | 05/08/2008 | Marketing
Popularity
76

CD and DVD Packaging: How to Reduce the Carbon Footprint of Your Media Packaging
In the past few years, "going green" has become very important for almost every type of business. The CD and DVD packaging industry have been no different. In fact, promoting environmentally friendly products has become a major marketing focus. So what are your options if you want to package your... Read
By: Tara Roitman | 23/06/2008 | Computers
Popularity
50

Small Business Owners: Listen to Harry Nilsson and Keep Your Business Alive
One is the loneliest number that you'll ever do, Harry Nilsson wrote and he was right. If you're in business, especially if you're a small business, one of anything is a sign of trouble. You should never have one product, one supplier, one main client or one marketing method. If you... Read
By: Tara Roitman | 17/06/2008 | Management
Popularity
57

What Is Blu-Ray And Why Should You Buy It?
In February 2008, Toshiba decided to pull the plug on the HD-DVD format. This ended the format war that was predicted to last much longer. Now manufacturers have the unenviable task of educating the consumer about Blu-ray and convincing them that it is a worthwhile purchase. When DVD hit the... Read
By: Tara Roitman | 25/05/2008 | Computers
Popularity
50

Getting Paid On Time - 7 Tips For Every Small Business
So you have completed the job. After many changes and communication breakdowns, you delivered on time and exactly to specification. Now you sit and wait to be paid. Thirty days later, you're still waiting. Sixty days later, you're almost begging. Ninety days later, you are biting off your fingernails and... Read
By: Tara Roitman | 13/05/2008 | Business