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Teajai Kimsey - ArticlesTeajai "T J" Kimsey is an internet marketing strategist and the founder of Advanced Web Strategies Inc, (Beyond Web Design) an internet advertising agency serving over 300 clients with a full range of online services including web development, custom programming, search engine marketing and all channels of online marketing and marketing integration.
She is recognized as a leader in internet marketing having been a featured expert on the Wichita Metro Chamber of Commerce website, a featured contributor to the Wichita Independent Business Association newsletter, and featured as the expert on 2 episodes of Minding Your Own Business, a statewide television program. Teajai has also taught as an adjunct at Wichita State University and Cowley County Community College. She has been featured in a number of articles and called upon as an expert on internet related topics in the Wichita Eagle and Wichita Business Journal. Teajai holds a Bachelor of Science in Business Administration degree from Friends University, 24 hours towards a Master of Science in Management and has recently begun the path to earning a Doctorate in Human Factors Psychology, specializing in human computer interaction. The Pilgrim Way: Lessons from the Past Useful in the PresentThe characteristics of the pilgrims made for an overall successful voyage and sustained them during the difficult times when settling in the new world. Below are a few lessons we can take from the pilgrims and apply to business in our new world, the World Wide Web. Twitterpated for Business Success: How To Use Twitter for BusinessSocial sites provide a great opportunity to reach potential customers. Twitter is one of the most popular social networking tools. Online social networkers are more likely to refer to their online community when making purchase decisions. This article provides some of the lingo and tips for using Twitter. It will guide you through setting up your account and get you started in the Twitter world so that your business can benefit optimally from its online potential. Internet Marketing Myths & FactsThe internet changes almost daily and along with it the way people use the internet. What is the best way to reach your audience? Does the internet really work for B2B or local marketing? This article is an "at a glance" look at the myths and facts of internet marketing. Just Say It! Writing for the InternetHere's a number that will get you thinking: 79% of website visitors only scan the pages they come upon, only 16% read word-by-word the entire page. What does that mean? In short, that means writing for the internet must cater to the majority of visitors who won't be reading the all the great copy on your site. Putting Your Website to WorkWhen it comes to web marketing, it’s all about “conversion” – how many of your site visitors you can convert into a lead or sale. Here are the key elements to cultivating quality leads, sales -- conversions. 7 Ways to Get Measurable ROI From Your WebsiteConsider this: $4.3 trillion will be spent in 2005 in the business to business market based directly upon internet research prior to the purchasing decision. Further, purchases made after researching online are 30% higher on average than traditional purchases. Following these guidelines will help you experience a better return on your internet investment. Why Use Email MarketingThe simple truth is that of the 94 Million American Adults that use the internet every day, the number one reason for going online is to check their email. According to a DoubleClick survey, 81% of internet users go online daily to check email. That's too big a number to ignore. User Friendly Web DesignCompanies that are developing or already have an online presence often find that the internet provides an efficient way to cut costs while offering convenience to their customers. But often overlooked in the zeal to have a great website is the end user experience. To be successful on the internet companies must focus on making the customer happy by providing a truly user friendly website. Your Strategic Web PlanEven good web site developers make the mistake of leaving their customers alone at the most critical step of web site development, strategic planning. Strategic planning is the process of marketing your website effectively to meet the goals established at the beginning of the web site development process. Giving a business a website without a strategic plan is like giving a kid a bike without teaching them how to ride. Luckily kids will learn after enough cuts and bruises how to stay on the bik Internet Marketing During RecessionWhether you agree that we are headed to a recession or you believe the economy is on the verge of recovery, positioning your product or service in a proactive manner will convert more visitors to customers.
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