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Theresa Wise is a partner in Accenture's Communications & High
Tech industry group, specializing in helping Media &
Entertainment companies in their pursuit of high performance.
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 TV Advertising: Interactive or Bust?Skipped in homes equipped with PVR/DVR technology. In
US homes with PVR/DVRs, the proportion of ads skipped is as high
as 50 percent. This makes the US an ideal testing.
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