Free Online Articles Directory
Home Page  Tim Brunelle |
|||||
 |
Tim Brunelle - ArticlesAs a writer, creative director and drummer, Tim started in advertising in 1993 after receiving a B.A. in Jazz from the University of Cincinnati. Since then, he�s worked with TBWA/Chiat Day, Heater/Easdon, McKinney & Silver, Arnold Worldwide, OgilvyOne, Mullen and Carmichael Lynch. Tim now works for his own entity, Hello Viking.
Tim has provided strategic and creative leadership to A.G. Edwards, Anheuser-Busch, Brown Forman, Goodyear, Harley-Davidson, Porsche, PricewaterhouseCoopers, and Volkswagen. You may also find articles by Tim at the TalentZoo.com Giving GiftsLong before Al Gore invented the Internet, I stumbled upon an interview with Amy, a Chicago ad copywriter who extolled creatives to consider making advertising “gifts;” in other words, to employ novelty, insights and wit as means unto themselves within an ad—to make the viewer’s life better for having viewed the ad. Politics ‘r UsI like Jerry Seinfeld. I even kind of like Bill Gates.
And I like them together.
I’m still happily confused about the two Jerry and Bill spots we’ve seen so far. The world’s richest man and world’s funniest man gang up to hem and haw, possibly, coyly, around the vague notions of an operating system? I get the appeal of that pitch/non-pitch. It’s as if Bob and Ray were to team up with the CEO of GM in 1955. We’ve definitely seen worse corporate advertising. The Future of AdvertisingThis week I start teaching a course called "The Future of Advertising" at a 100+ year old fine arts college. (I also start writing this column for Talent Zoo.)
There's plenty of irony to go around, of course. I don't pretend to know what that future may be. But as it's been said, "If you want to learn something, teach it." Marriage CounselingWe are united until death do us part.
We are bound in a marriage of convenience, desire, denial, intrigue, anger, joy and apathy as we market and are marketed to.
God bless the relationship we call advertising.
Amen. Dear GraduatesWith graduation season approaching, I thought I'd work through my commencement address. I'm certain that VCU or the Miami Ad School or Art Center or the Portfolio Center will be calling soon. (I think there's a rule about not being the commencement speaker if you already teach at the school, which means MCAD probably won't make the offer.) Anyway, I want to be ready. Listening to ZapposI’ve become enamored, lately, with Zappos.com, the online retailer, and not just because I’ve purchased six pairs of shoes from them in the past year. As of Sunday, May 4, 2008, they’ve got 252 employees out of 1600 on Twitter.com. (That’s up from 168 employees, less than a week earlier.) I’m following at least 100 of them. The Holy GrailCo-author Chris Wexler founded Carmichael Lynch's online media practice, worked at MRM Worldwide and will soon join Crispin Porter+Bogusky as Associate Media Director. He can be reached at chris.wexler@gmail.com.
Measurement. ROI. Metrics. Analytics.
We're supposed to bow down to these altars in the digital age. We've stood on our soapboxes for over a decade, asking others, to believe—to acknowledge the proof. The digital space is inherently measurable! All praises to the digital age! Inside JobWhere does creative leadership come from?
Where can it come from?
Where’s the next Lou Dorfsman ?
We live in disruptive times. New technologies pop up and usurp old assumptions. Consumers oftentimes have more persuasive effect for or against a brand than the brands themselves. Even the very definition of advertising is up for grabs. The End Game: Starting Your Own AgencyI never thought I would work in advertising.
When I was 13, I spent one of those “career days” with Lee Lynch, founder of Carmichael Lynch. Advertising looked like fun, but not like a career. Of course, I was 13. Playing drums in a band like The Police looked like a career.
|
 |
|||
|
Article Categories
|
|
||||
|
|
|||||
