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Tim Giles is a Pre Marketing
Consultant for Enedia (www.enedia.com). Enedia's
client's include Ansearch (www.ansearch.com.au), an
Australian search engine and directory.
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 The New Web AccountabilityUnaccountable, indefinable and dodgy as
Hell. Good money following bad through the S-bend of e-commerce.
Those were the days, but have they changed for the better?
It. Take Back Control Of Your SiteIs more lucrative in the short-term, and more easily
justified to the bean counters.
I can assure you that true B2C is not dead. It just means that
those who stay will be. Play Your TrumpsNot to do it again.
Sure she was talking about Eucre but she could well have been
commenting on web sites. The logic is the same. If you don't
play to your strengths. The Tao Of SEOAt all?
Sure your website may well be the design statement of your
generation. The flash interface worthy of a Pixar showreel. Your
mission statement inspirational and your. Is Your Site A Rich Feast Or A Dogs Breakfast? Part 2 of 2Only get you so far. The web junk yard is full of
sows ear clutch purses and polished turds.
Marketing in general suffers from a bolt on philosophy in many
organizations.. Is Your Site A Rich Feast Or A Dogs Breakfast? Part 1 of 2Half an upturned can of Pal surrounded by biscuits and
garnish. The trap had been set.
She had always intended to reveal the punch line at the
appropriate moment just.
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