Todd Brabender - Articles

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures. http://www.spreadthenewspr.com todd@spreadthenewspr.com (785) 842-8909

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The Increasing Power of Publicity -- And How It Can Benefit Your Company
Using the ever-increasing reach of the media to spread your news is an often misunderstood and under-utilized marketing tool. Read
By: Todd Brabender | 16/05/2008 | Marketing
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120

Product Publicity or Business Publicity? What is the Difference and Which One is Right for You?
Knowing how to properly cater your message to the media can lead to widespread exposure. Read
By: Todd Brabender | 28/04/2008 | Business
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I Can’t Afford a Publicity/Public Relations Campaign -- Can I?
Many people often over-estimate the cost and under-estimate the benefit of implementing a successful media exposure/PR campaign. Read
By: Todd Brabender | 08/10/2007 | Business
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The Increasing Power Of Publicity/Media Exposure -- And How It Can Benefit Your Business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want... Read
By: Todd Brabender | 28/05/2007 | Business
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Mastering The Media: How To Make The Most Of Your Publicity/Media Exposure Opportunities?
As a former TV news reporter/producer and a current PR/publicity professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source, how to conduct an interesting interview, and how to give a compelling... Read
By: Todd Brabender | 03/04/2007 | Business
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Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
As the year 2007 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2008. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. Read
By: Todd Brabender | 30/10/2006 | Marketing
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50

Business/Product Publicity: P.R. Does Not Stand For Press Release
There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. Read
By: Todd Brabender | 12/09/2006 | Business