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Todd Miechiels - ArticlesIs Your Telephone Crippling Your B2B Marketing ROI?Your telephone system could be sabotaging your sales efforts. Find out how to root out this problem and ensure you're getting the most out of your lead generation investments. Better B2B Web Copywriting Lowers Your Cost of SalesThe words on your website -- the copy -- might be letting you and your visitors down. Learn techniques to determine the right copy for your website and enjoy more leads and the lower cost of sales that will result. What Every CMO Should Know About SEOHere are the questions every CMO can use to qet the relevant answers needed for effective management of search engine optimization (SEO) initatives. Short Visit Syndrome. Are You Missing Sales Because of a High Bounce Rate?Imagine if half the people that called your sales team hung up within 10 seconds. Not people they were cold-calling but interested people calling them. Enhance Your B2B Sales Pipeline Using Search Engine MarketingIf you are responsible for B2B sales, marketing, or your company website, then you should assess your current pipeline and determine how many leads (or how much revenue) can be directly attributed to traffic referred to your site from search engines.
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