Tom Tran - Articles

How Can Sunglass Display Fixtures Benefit Your Business?
Sunglass Display Racks are the most influential element at the point of purchase that can make or break your sales efforts. According to recent statistics published by POPAI (Point of Purchase Agency International) most of the consumers are making their purchase decisions in store. Especially for visually appealing fashion products... Read
By: Tom Tran | 06/09/2009 | Sales

How to Get Your Ideal Sunglasses Display Fixture
Sunglass display racks are vital sales promoting elements of every market space with eye-wear products. Research papers from the Point of Purchase Association International (POPAI) state that at least 70% of buying decisions are made within the store. Countless sunglass products in the stores are competing for consumer attention, so you need to be creative in how to feature your product using appropriate sunglasses display options. Read
By: Tom Tran | 02/09/2009 | Marketing

Impact Of Retail Display And Store Design On Buying Decisions
A retail display is a merchandising display that attractively showcase shop inventory or featured products. An immense number of products in the retail market are competing for attention. And the offer of new brands seems to increase day by day. It's good to know that at least 60% of purchases... Read
By: Tom Tran | 07/08/2009 | Management

Benefits Of POP Displays For Retail Sales
POP Displays are vital sales promoting elements of every retail store. Research papers from the Point of Purchase Association International (POPAI) state that at least 70% of product selections are made within the store. Countless products in the stores are competing for customers' attention, so you need to be creative... Read
By: Tom Tran | 02/08/2009 | Business

Use Retail Display to Establish Your Store Image
Get your product noticed. Differentiate from the mass. In such a competitive marketplace you need to find creative solutions to build a reputable store image that will ensure customer loyalty. Read
By: Tom Tran | 22/07/2009 | Branding

Retail Display - Attract Customers Attention and Increase Margins
The ability to convert sales in the retail field cannot be left to chance. Take action, highlight your product, expose your brand. Keep your retail display designs fresh and updated with new trends. Secure a high margin with sophisticated retail display solutions. Read
By: Tom Tran | 13/07/2009 | Sales

7 Tips to Increase Sales with POP Displays
Learn about ways to improve your retail sales by using POP displays. Here are 7 steps that help you get the most return on your investment. Find creative POP display designs that can inspire you for your next roll out. Read
By: Tom Tran | 06/07/2009 | Branding