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Tony DiCorpo - ArticlesTony DiCorpo is a coffee shop owner, operator, barista and entrepreneur. He is also a coffee shop business consultant. Tony has extensive experience in business and more than 20 years experience in sales, customer service and business management with special focus on start-up and entrepreneurship, marketing and public relations.
He is experienced in real estate acquisitions, leases and lease negotiations, business acquisitions and fixing distressed coffee shops. He has authored many articles on the specialty coffee business and a business plan package that can be found at tonys-coffee-shop-business-plan.com Coffee Bean Storage and Brewing TipsCoffee stales relatively quickly so by following some helpful hints will get you better tasting coffee than you have ever had, ever! Coffee loses about half of its flavor in the first 10 days after roasting and even more after grinding. It is a good idea to only purchase what you intend to be able to grind and brew within a reasonable amount of time, 3-4 weeks at the most. Starting a Coffee Shop: Equipment NeedsWhen choosing your equipment needs while starting a coffee shop, take into consideration your floor plan and expected volume of business. There is always overkill which I see a lot of. However, there are some things you just can’t skimp on. Start a Coffee Shop or Buy an Existing Shop?Many people have asked me if buying an existing shop is a good idea. Maybe the thought of a coffee shop start up is not amusing you. Maybe you'd rather pay a higher amount up front and walk into a cash flow situation. Whatever your decision and reason is be sure that you are well informed. Starting a Coffee Shop: to Franchise or Not?Maybe you are thinking that buying a coffee shop franchise would work better because you are not sure how to go about this coffee shop start up, or that you can get operational support or that potential customers will recognize my company name and buy from me. Franchises can give you an edge because they have some name recognition and support but think it through before getting the sales pitch and going the franchise route. There are pros and cons to buying a coffee shop franchise. New Coffee Shop Start Up…not Another One!Before you start your own coffee shop, in order to gain ultimate success you will need to find an under served area. You also need to be unique, and people should see it. Effective Marketing Ideas for Starting a Coffee ShopMost traditional marketing just does not work in the specialty coffee business. When starting a coffee shop, you should know what types of advertising and marketing are actually worth your money. What Type of Coffee Shop Should I Open?When starting a coffee shop, there are some points to consider like what type of shop to open. When we think of a coffee shop, most think of a sit down place, maybe with or without a drive through but there are a few other options. Coffee Shop Start Up…not Another One!Before you start your own coffee shop, in order to gain ultimate success you will need to find an under served area. You also need to be unique, and stand out doing it. Starting a Coffee Shop: Funding SourcesBesides having a coffee shop business plan, you need to have your funding source(s) defined when starting a coffee shop. There are many options available. Writing Your Coffee Shop Business Plan is Worth Beans!If you fail to plan, you plan to fail. Most businesses fail within the first year due to lack of planning. Your plan takes time to write now, but it’s designed to help you avoid costly mistakes later.
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