Tony Schirmer - Articles

 

Tony Schirmer is a man of self discovery and creative thinking. Being very entreprenual, he started his first business when he was 18 and his first company at 19. He's currently involved in Tekfix Computing Solutions based in Queensland Australia.
http://www.tekfix.com.au/ which sells computer hardware and components.

Playing in the PPC Minefield

he world of Pay Per Click Advertising can be both dangerous and fun. Doing the right thing can result in a successful advertising campaign, happy and satisfied customers and a great response to whatever you are promoting, be it affiliate or your own online store. So say someone was starting out for the first time, what could increase their chances? Read

By: Tony Schirmer | 15/10/2007 | SEO

The Truth About Pay Per Click Banner Advertising

Banner advertising is very popular with pay per click (PPC) advertisers; the ability to broadcast an ad in many places related to the ad is a very tempting offer. If you have ever owned a Google Adwords™ account, you will know that a large mass of clicks come from banner or contextual advertising. As attractive as that sounds to the advertiser, is it really such a good idea? Read

By: Tony Schirmer | 15/10/2007 | SEO

Product Branding Vs. Direct (call to Action) Marketing

Company image is a big deal. Thousands of small businesses have not looked twice at how the public perceives their company, yet big companies spend millions of dollars per year on public relations. Customers mean sales, the better your image, the more trust that is created, the more sales are made. Focusing on your PR can be much more beneficial than just the short term publicity. Read

By: Tony Schirmer | 15/10/2007 | Marketing