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ToyDirectory.com® and TDmonthly™ Magazine - ArticlesAbout ToyDirectory.com® and TDmonthly™ Magazine
For more than 10 years, ToyDirectory.com has been connecting retailers and manufacturers within the specialty toy industry. It has been ranked by Yahoo! as the most popular business-to-business directory for the toy industry since 1998. TDmonthly Magazine, an online trade publication for the toy, hobby, gift and game industries with more than 27,800 registered retailers, is dedicated to being the most comprehensive monthly resource for the toy industry through trend reporting, reviews, trade show coverage and a 12,000+ searchable database of products in more than 100 categories. Branding Toys Isn’t a GameKids are growing up faster, drastically shrinking the shelf life of toys and challenging manufacturers to create innovative items that capture interest quicker and earlier. Play Clay Models SuccessLinda Clark, founder of Play Clay, was a stay-at-home mother of four when her husband was laid off for six weeks in 1989. In need of money, she started selling her special play dough creation. By 1990, her husband had joined the business, and they incorporated in 1992. Linda recently talked to TDmonthly Magazine about her recipe for success — being careful not to reveal her secret recipe for Play Clay. Retailing Tips: Get the Most Out of Earth DayGiven the barrage of environmentally friendly product hitting the market, now is the perfect time to capitalize on “green” by celebrating Earth Day not only on April 22, but all month long. Aside from sporting earth tones and attaching seed packets to your business cards, what can you do? Read TDmonthly Magazine’s 12 tips below. Easter Sales Hopped Up and DownEaster sales were all over the place at 17 specialty stores across the country, TDmonthly Magazine learned, with five stores reporting an increase or numbers in line with last year, and others suffering from the infamous recession, still-wintry weather and vacant towns due to Spring Break. Wooden Toys Catch FireSpooked by the recalls from China, holiday buyers are raiding specialty stores for wooden toys, particular those made stateside. Manufacturers told TDmonthly Magazine they are struggling to meet the demand and anticipate that the fervor will continue into 2008 … and beyond. Ty Girlz Spanked and Webkinz WhippedClean up your act, was the message Ty’s Ty Girlz got from irate consumers and retailers, who told TDmonthly Magazine they disapproved of the plush-online doll’s Bratz-like face and skimpy clothing.
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