Tracey Ahring

Have you ever put a lot of valuable time and effort into crafting a landing page only to have it go on to ho-hum success -- or worse, totally flop? The sad truth is most landing pages really don't perform as well as they could. But when done well, they have the ability to skyrocket your conversion rates.

If you're in the business of selling products or services that are somewhat complex in nature, chances are case studies are an integral part of your marketing portfolio. But not all case studies are created equal. So if some of your efforts have generated less than stellar results, you may be wondering what you're doing wrong. Thankfully, there is a proven formula for writing studies that get results, and this post will show you how to do just that.

For companies still relying mainly (or completely) on traditional marketing approaches, making the jump to a content marketing strategy can seem daunting. But take heart. You don't have to start from scratch. In fact, there are many ways to transform what you already have into masterpieces of content.

Run a quick search on Google, and it's easy to see how interest in the term "white paper" has grown -- up from 2.5 million search results to over 65 million in less than 10 years. But many white papers end up generating a less than spectacular response -- a marketing failure a simple change in writing could have helped prevent.

Is your website littered with jargon no one but your industry colleagues would understand?  Does your web copy look like it was produced in a factory? Now, more than ever, the first impression your website makes can make or break your chances of developing a relationship with a would be customer.