Tracey Beaney - Articles

Don Clarke has written a 136 page guide which is available in digital and printed form. For a free newsletter and his Top 10 Tips, visit http://www.howtosetupacoffeeshop.co.uk/...tter.htm The guide will soon be available in Turkish, and a version is currently being prepared for the US market.

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7 Tips For Writing Your Own Information Products (Ebooks) and 7 Good Reasons For Why You Should!
Let's start with the tips: 1.Always research the market before you produce your product. You may find Southampton Football club a fascinating subject, but many others won't! Spend time researching the keywords people use to search for information in Google or Yahoo search engines. How may times these keywords are used... Read
By: Tracey Beaney | 25/06/2008 | Internet
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How to Market Your Coffee Shop Before and After Your Opening Day
So, you have done all the hard work preparing to open your coffeehouse. You chosen your suppliers, fitted out your shop and hired your staff. So that's everything taken care of, and now you can begin to relax. Well, almost! There's the small matter of advertising to take into account. For your... Read
By: Tracey Beaney | 17/06/2008 | Marketing
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Investing In A Coffee Shop?
When it comes to getting into the coffeehouse business, you need to decide whether to: • Buy an existing coffeehouse; or • Start a brand new coffee shop from scratch. It is absolutely critical that you discuss each option with your accountant, and as you can expect there are advantages and disadvantages with... Read
By: Tracey Beaney | 30/05/2008 | Business
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How To Run A Coffee Shop That Makes Money
As an experienced coffee shop owner Don Clarke knows that excellent interior design and comfortable surrounding will attract customers who are prepared to pay a little more for their coffee. Equally important is the volume of trade passing through your shop - your objective should be to move as many... Read
By: Tracey Beaney | 17/05/2008 | Business
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Helpful Tips For Prospective Coffee Shop Owners
As a successful businessman with many years experience of running a shop fitting company and setting up and running coffee shops, Don Clarke knows the two most important factors for a successful shop are location, location, location and staff. With regard to managing staff, Don quickly realized something that was contradictory... Read
By: Tracey Beaney | 17/05/2008 | Business