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Travis Simpson

Travis Simpson - Articles

 
Graduated from Arizona State Unviversity with a BA in Digital Art emphasis in Animation. While attending ASU Travis was able to dive deeper into taking an interesting in Marketing, Psychology, as well as extensive classes on color theory. Soon after his graduation he started putting his dreams in motion to start his own web design company. After months of research and networking Travis and Ross Brown became business partners finally opening up their very web design studio, Webflo Studios, LLC.

    Marketing - Brand Identity

    Your brand isn't just something your company sells; it isn't just some service you provide. Your brand is an idea, a symbol of what you stand for, and what identifies your company in the face of your competitors. Your brand identity could be your logo, catch phrase, a song, colors, people, etc. It is a collection of things, ideas, and symbols that associate with one another to create a stronger recognition of your company and its products and services within the hearts and minds of your customer Read: Marketing - Brand Identity Read

    By: Travis Simpson | 05/08/2008 | Internet Marketing

    Effective Web Design: Precedence, Navigation, Usability

    The first principle I'd like to discuss is Precedence, or guiding the eye. Precedence is a very useful tool in leading the user through the various parts on your site in the most efficient manner to make them aware of your logo message and content, in the proper order. Read: Effective Web Design: Precedence, Navigation, Usability Read

    By: Travis Simpson | 05/08/2008 | Web Design

    Effective Web Design: the Importance of SEO Articles on Your Site

    So you have started your own business, and even have a company website. Now you might be wondering how to drive traffic to your site. You need to first advertise your company, and secondly get people interested in your website, products, and services. There are a few particularly popular ways to do this, but one of the best ways to do so is to feature SEO articles about your business, both on your website and on other sites. If you have never heard of article marketing, you are probably wonderin Read: Effective Web Design: the Importance of SEO Articles on Your Site Read

    By: Travis Simpson | 05/08/2008 | SEO

    Webflo Studios Builds Custom, Professional Website for Paint Company

    The owners of the company wanted a professional website that would bring their specialty painting services to the forefront. As most of their clients are either involved in commercial work or own a large home, the owners’ goal is for their website to emphasize the company’s ability to take on projects industrial and elegant alike. Their overall objective with the website, like most clients, is to raise awareness about Verbraken and Sons Arizona Paint Company. Read: Webflo Studios Builds Custom, Professional Website for Paint Company Read

    By: Travis Simpson | 10/05/2008 | Web Design

    How to Succeed in Internet Marketing

    The Internet is clearly crucial to our society. Many people depend on the Internet for several services, such as daily communication, school, banking and bill pay, and even work, just to name a few. Obviously most people could not go a day without it. Thus, it makes sense to use the Internet as a way to develop and improve your business, mainly using online marketing. Read: How to Succeed in Internet Marketing Read

    By: Travis Simpson | 07/04/2008 | Marketing

    Effective Web Design, Do’s and Don’ts

    There are a lot of websites that I visit while looking for inspiration or just when casually perusing the web that are like nails on a chalkboard for my visual cortex. So I decided to compile a list of things to consider when developing your own design or when thinking about how an effective web designer could create your website. Read: Effective Web Design, Do’s and Don’ts Read

    By: Travis Simpson | 07/04/2008 | Web Design

    Effective Web Design, Speed

    One of the top complaints of internet users deals with the speed at which a website is being displayed. The faster your website displays, the faster your users will be able to get to the content. Read: Effective Web Design, Speed Read

    By: Travis Simpson | 05/04/2008 | Web Design

    Net Neutrality - How it Affects You and Why You Should Care

    Ever since the internet was created it has operated on the concept of neutrality. All data transferred across the internet's pipelines have always received equal priority. All data transfers at the same speeds, through the same pipelines, whether it is cnn.com or joesgeneralstore.com. Read: Net Neutrality - How it Affects You and Why You Should Care Read

    By: Travis Simpson | 27/03/2008 | Internet

    Webflo Studios Ideals - Effective Web Design, Navigation

    I want to talk a little bit about Navigation and how web designers are able to tackle this obstacle without overpowering the content. Too many times we find websites where the navigation system is either uninspiring or far to complicated for day to day use. What does your websites navigation have to offer? Read: Webflo Studios Ideals - Effective Web Design, Navigation Read

    By: Travis Simpson | 27/03/2008 | Web Design

    Webflo Studios Ideals - Effective Web Design, Why a Unique Layout?

    Attention-grabbing design is basically when the web designers reach equilibrium between functionality and powerful design/art ideas. It allows the user to have an experience or remembrance when entering your site for the first time, but also allows for the least amount of frustration for the most amount of content. How does your website compare? Read: Webflo Studios Ideals - Effective Web Design, Why a Unique Layout? Read

    By: Travis Simpson | 27/03/2008 | Web Design
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