Free Online Articles Directory
Home Page  Tyler Green |
|||||
 |
Tyler Green - ArticlesDigital Media Growth in Local SearchDigital Media: Growth in Local Search
(Abhishek Uppal)
Local search will be a major growth driver of search advertising as it moves spending from the offline classifieds and directory markets, which currently dominate small business local advertising. The bulk of local small business advertising spending is done through Yellow Pages directories, a $16 billion market, and local classifieds, a $17 billion offline market showing no growth, compared with a rapidly growing $4.5 billion ... Digital Media The Ad Inventory Destinations and ServicesDigital Media: The Ad Inventory: Destinations and Services
(Abhishek Uppal)
For the purposes of assessing their usefulness for advertising, all online activities can be divided into eight groups. In order to best understand the suitability of each of these eight categories for advertisers, look at their key attributes-which are their size (reach), amount of time spent on the category (attention share), and their targetability. The last attribute, targetability, is a composite inde... Digital Media THE ADVANCE OF USER-GENERATED BRANDSDigital Media: THE ADVANCE OF USER-GENERATED BRANDS
(Abhishek Uppal)
Over the last five years, advertisers have found that creating brands or improving brand loyalty is becoming increasingly difficult. Noted marketing guru, Peter Sealy, attributed the increasingly short tenure of Chief Marketing Officers (now on average 23 months, down from 24 months in 2004) to the difficulty in building brands. A key reason for the increasing difficulty is the change in consumers' attitude toward... Digital Media Drivers Of The User RevolutionDigital Media: Drivers Of The User Revolution
(Abhishek Uppal)
The Drivers Of The User Revolution. There are six major trends in the media world and the Internet that define the User Revolution. These are as follows:
The Emergence of Communitainment - the combination of communication with entertainment and community
The Increasing Popularity of Usites - Websites with predominantly user generated content will flourish
Mainstreaming of the Internet - the Web is now a routine media... Digital Media Thought Pieces for The User RevolutionDigital Media: Thought Pieces for The User Revolution
(Abhishek Uppal)
Birth of a New Era In Advertising. We are living through pivotal times in the advertising world, which is marked by the end of one era-the golden age of advertising that began after the end of World War II-and the beginning of a new era. This new era can also be termed a golden age, but not necessarily for the advertiser. It is the golden era for consumers, and it is already impacting advertising far more profo... PHOTOGRAPHY - An Amateur's PerspectivePHOTOGRAPHY - An Amateur's Perspective
(Abhishek Uppal)
I consider myself a pretty good amateur photographer. I've taken a couple of classes, I have a nice Canon and, if you didn't budget for a professional photographer at your wedding, I'm the friend you might call to take pictures.
So when SF Chronicle sent me to the late-winter wedding of Vicky Wu and Chris Nicoll to shoot alongside Joey Hong, a local award-winning team of two brothers who have been shooting commercial, fash... 5 Firms with Bizarre Business Combinations - to invest in 20095 Firms with Bizarre Business Combinations - to invest in 2009!
(Abhishek Uppal; Reference to Jack Hough at SmartMoney)
Some businesses defy categorization. For example, an ice cream shop is a type of restaurant, while an ice cream shop that sells lawn furniture under the same roof is part of a broader group - retailers. Add a movie theater and you can still call the whole thing a seller of "consumer discretionary" items, or goods and services that shoppers want but don't need. But... Cornell University - Big Red Men's SoccerCornell University - Big Red Men's Soccer
With 16 juniors and seniors on the roster, a veteran team has been assembled for the 2000 men's soccer season. After finishing out the 1999 campaign strong, with wins in the final two matches to seal the first finish in the top half of the Ivy League since 1991, the Big Red are set to progress a step further and challenge for an Ivy League crown.
"All of us associated with the program are very much looking forward to the 2000 season," ... Trends in Terms of Venture Financings in Silicon ValleyTrends in Terms of Venture Financings in Silicon Valley - Q2 2009
(Abhishek Uppal)
Venture financings for 89 companies headquartered in the Silicon Valley that raised money in the second quarter of 2009.
Overview
Down rounds exceeded up rounds 46% to 32%, with 22% flat. This was slightly better than 1Q09 when down rounds outpaced up rounds 46% to 25%, with 29% flat. The past two quarters are the only quarters since 4Q03 in which down rounds have exceeded up rounds.
There is an... Critical Factors for Achieving Commercial Breakeven in Renewable EnergyCritical Factors for Achieving Commercial Breakeven in Renewable Energy
(Abhishek Uppal)
There are a number of key sensitivities that affect the point at which renewable technologies hit the commercial breakeven points. In their research, analysts have pointed out how four sensitivities are particularly important:
The regulatory framework
Regulation is important for low carbon technologies. These technologies can be expensive and costs need to be brought down the learning curve....
|
 |
|||
|
Article Categories
|
|
||||
|
|
|||||
