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As seen on NBC’s Today Show and CNNFN’s “Your Money” with Ali Veshi, speaker and author, Valerie VanBooven RN, BSN, PGCM is one of the nation’s leading long-term care experts and consultant for consumers and professionals.
Planning ahead for long-term care needs is more important than ever. However, many families find themselves in the midst of crisis with an aging family member, and need immediate assistance and answers to all of their questions. Valerie addresses both of those issues through her speaking engagements and through her books Aging Answers: Secrets to Successful Long-Term Care Planning, Caregiving, and Crisis Management , and The Senior Solution: A Family Guide to Keeping Seniors Home For Life !
Professionals and business owners who serve the senior market want to know the secrets to obtaining more private pay clients for longer periods of time. This includes health care providers, elder law attorneys, and financial advisors. They want to know how to fill their financial practices, elder law practices, home care agencies, adult day cares, independent living communities, assisted living facilities, and nursing homes with consumers who need their help-- in the most efficient and cost effective manner possible. Senior service providers also want to know how to reach adult children of aging parents with their message. Valerie offers consultation and coaching for any business owner, marketing director, or franchise who wants to learn those secrets.
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 Marketing Your Home Care Business With Your Own BookIn the past, writing your own book has been considered a time consuming and expensive process. Self-publishing is a wonderful way to get your book on the market, but how? Most business owners have no idea where to start or how to proceed. Now there are many options that make the process easy and inexpensive. Marketing Senior Services: Let's Lose the PlatitudesRecently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things- how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors and adult children of aging parents. For this column, I’m going to talk about the marketing piece…and this is only the tip of the ice-berg. Elder Care Business in 2008: Opening and Marketing your Dreamlove the start of a new year. It brings to mind that the possibilities are endless, and for many of us, it’s a great time to start something new or different in our lives.
I’d be a rich person if I had a nickel for everyone out there who has decided to open a new in-home care agency, open a professional geriatric care management practice, or start some sort of elder care business. (I get a call or email about this at least 3 times per week consistently!)What I know for sure is that there
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