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Veronika Noize, The Marketing Coach - ArticlesVeronika (Ronnie) Noize, known professionally as the Marketing Coach, is a successful coach and marketing strategist, as well as the author of How to Create a Killer Elevator Speech, and The Real Magic Bullet of Marketing, her first full-length book.
As a senior marketing executive for over 10 years, Ronnie launched more than 200 consumer products, including books, CDs, toys, and games. She created sales and licensing programs that generated more than $650 million dollars internationally for properties such as The X-Files, Magic the Gathering, and Star Wars. In 2001 Ronnie appeared as Your Marketing Coach on a regional business television program in the Pacific NW. The show aired on the local Fox affiliate, and is now in syndication in Israel and Taiwan. A regular columnist for the NW Women’s Journal and the Vancouver Business Journal, she has also written more than 100 articles that were published in The Home Business Journal, The CEO Refresher, and The Home Business Report, among other business and trade publications. In 2004, she founded the Northwest Women’s Virtual Business Network, a virtual space where local businesswomen can network and connect with others. A tireless small business advocate, Ronnie helps business owners and marketing professionals attract more clients and double their revenues. She supplies plenty of free marketing tools and information on her web site at www.VeronikaNoize.com, where you’ll also find her workshops, seminars, and teleclasses. She says that one of the most difficult problems for new and mature, large and small businesses is figuring out where, when, and how to allocate their often scarce resources of time, energy, and money so that they can meet their business development goals quickly and easily. Recently honored as the 2007 Coach of the Year by her ICF chapter, Ronnie also leads classes at the International Coach Academy in addition to her coaching practice. Top 10 Excuses Why Marketing Is Not For YouExcuses, excuses, excuses! Some days it feels like everyone I talk to has an excuses why they can't market their businesses. I've heard them all, from "the dog ate my marketing plan" to "my product is so good that it should market itself" but the one thing I know about excuses is that they don't build businesses. Great Business Card Top 10 ChecklistIs your business card completely useless? You'd be surprised at how many business cards are useless, for one reason or another, but yours doesn't have to be. Use this checklist to evaluate your business card (or to upgrade your new card), and to see what makes a truly great business card. Signature Line: An Overlooked, Virtually Free Marketing ToolNo matter what kind of business my clients are in, they all have the same excellent relationship marketing tool at their fingertips: Their e-mail messages.
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