Vikas Malhotra - Articles

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Latent Semantic Indexing
Latent Semantic Indexing or LSI has changed the world of search engine optimization. One fine morning, SEO experts found that most of their best ranking sites on Google were in jeopardy. Google has simply updated its crawler-program to accommodate LSI. Read
By: Vikas Malhotra | 14/04/2006 | SEO
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53

How has Google adopted LSI
A normal way of representing this is the grid or the matrix form; this is the reason why experts call the LSI method as thinking inside the grid Read
By: Vikas Malhotra | 14/04/2006 | SEO
Popularity
50

Search Engine Marketing
Estimates suggest that approx 7.3 million pages are being added daily, to the repository called web (Cyveillance Study) & that this rate of addition of information, is continuously accelerating. Read
By: Vikas Malhotra | 14/04/2006 | SEO
Popularity
50

Search Engine Basics 2
Search Engines Methodology Having identified the major components of the search engines let us now look at their Methodology of producing results. This look involves two steps. Read
By: Vikas Malhotra | 14/04/2006 | SEO
Popularity
50

Search Engine Basics 1
A search engine is one of the most important tool that helps you find information on the web. Search engines are giant sized automated cataloguing & retrieval systems. Read
By: Vikas Malhotra | 14/04/2006 | SEO
Popularity
50

Google paid advertising review part 2
For running an effective Adwords campaign there are two components or areas that one has to focus on. Target Keyword selection Optimizing Bidding strategies Target Keyword selection Read
By: Vikas Malhotra | 14/04/2006 | SEO
Popularity
50

Google paid advertisig review part 1
With the recent 'Florida' update on google & its impact on the SERPs, typically on the commercial search phrases, it has become imperative that we now examine paid advertising scenario at google. Read
By: Vikas Malhotra | 14/04/2006 | SEO
Popularity
53

Reciprocal Link Building Services India
Link building is one of the SEM (Search Engine Marketing) tools to optimize a website for search engine spiders/ crawlers. A spider/ crawler is a software which is sent by a search engine to scan the information on a website, on coming across a link to th Read
By: Vikas Malhotra | 14/04/2006 | SEO
Popularity
50

One Way Linking campaign 2
there is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on a Read
By: Vikas Malhotra | 14/04/2006 | SEO
Popularity
50

One Way Linking Campaigns
This article explains in detail the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Read
By: Vikas Malhotra | 14/04/2006 | SEO