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Virgil Magee - Articles Virgil W. Magee is the Deputy Director of Media Analysis for Strategic Communications for the North Atlantic Treaty Organization's International Security Assistance Force in Kabul, Afghanistan. In his position he is responsible for the identification and analysis of local, regional and global media trends pertaining to multinational ISAF and North Atlantic Treaty Organization’s (NATO) alliance missions and strategic objectives for 42 partner nation defense and foreign affairs ministerial-level organizations, NATO and United Nations mandated missions.
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 ISAF And New Media: Going Social For The FutureNATO’s International Security Force (ISAF), based in Kabul, Afghanistan recently, launched Twitter, Facebook and YouTube sites with the goal of better communicating the message of its mission and accomplishments to audiences of the 28-member states plus, non-NATO troop contributing nations to ISAF. Being an Effective SpokesmanWhen it comes to public affairs and marketing matters within your company, one of the best ways you can spread your message and brand is with a spokesman. One of the most effective ways to use one is to have the leader of the organization serve as spokesman. The reason for this is because it puts a face with the organization. It lets people feel as if they know you on a personal level. Can the Military Effectively Use Viral Marketing?There are many businesses attempting to use viral marketing as a way to spread their message quickly to a lot of people. This simply is creating a marketing campaign that will make people send it to everyone they know. It just has to be something that spreads faster than you can imagine. Because a lot of businesses are using it, some people are wondering whether the military can take advantage of this marketing technique. The problem with the answer is that it is both yes and no. Taliban Propaganda - Why Has it Been So Effective?If you are new to the phrase Taliban propaganda, it is easy to understand. What is not so easy to understand is why it has been so effective. Basically, what this means is that the Taliban, as a group (coherent or incoherent), are using words to form their own war with the United States and the international community. How the Military Could Better Use Facebook, Twitter and MySpace to Inform the PublicDespite all the fears that the military using social media will pose a security threat to the nation, more and more experts are beginning to believe that not using them will be worse than using them. Analyzing Media For Marketing SuccessWith so many different media options available to people, it is important that businesses spend ample time analyzing media in order to determine what their best means of communications with their customers may be. When it comes to public relations with your business's customers, not all media is created equal. Businesses need to factor in who their average customer is. Effective Journalism - Education For the 21st CenturyThe most effective journalism is rooted in facts, connects with the public and educates without having any bias. By definition, it is the act of reporting news. A journalist seeks to spread knowledge, not opinions. This can be accomplished either through the written word, photography or broadcast journalism. New Media Versus Traditional Public Relations - The Net is NowGood public relations are keys to the success of any business. In today's information driven market, the face of media has changed entirely. Traditional public relations focused on print ads, commercials and radio spots. A good strategic communications plan would focus on things such as articles written in trade magazines and periodicals, commercials run on the television or the radio and carefully organized, closely managed interviews and press conferences. Marketing Communications - The Cornerstone of a Growing BusinessSuccessful businesses today must be extremely aware of their marketing communications. Reaching your customers is the most important step in growing your business, and in today's 24/7 information society there are more marketing options available than ever before. Strategic Communications in the Information AgeIn the Information Age, a good public relations campaign will include a solid strategic communications plan. This plan should include information about all of the ways that your business interacts with the public. When your company reaches out to your customers, you want to make sure that you are creating, strengthening or preserving a positive impression with them.
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