Warren Miller
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Warren Miller - Lead Marketing Consultant - Lazer Promotions Lazer Promotions is a full-service marketing agency that specializes in email and mobile marketing solutions, as well as various 'total solution' website design and promotion packages. They just launched the Lazer Alliance membership club. This club is designed to help business owners to get ahead online, featuring various marketing solutions, one-on-one Internet marketing consulting as well as networking opportunities with other business owners.
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The reality is, if you want your website to work, it must be fresh and it must be cared for constantly. Most business owners don't have the time to do it themselves and don't want to field the cost of keeping an IT person on staff. Either way, most websites don't receive the attention and maintenance they need.
SMS messages are generally treated with more interest by consumers than email marketing messages, and consequently the open rate for SMS sales messages is higher than that with email. Rather than delivering to an inbox a message that may or may not get read, delivering via SMS creates a situation whereby the interest of the prospect is immediately captured and focused on the immediate message.
While the Internet is very much the domain of US business, in mobile communications the US seems to lag some way behind the rest of the world. There are 36 countries in the world that have over 100% per-capita usage of mobile phones, including many otherwise poor and indebted nations. The US, for whatever reason, isn't one of these countries.
