Wayne Kessler - Articles

How to Use Facebook for Business

This article outlines how social media sites like Facebook are being used by businesses in many creative ways to build relationships and communicate company information with current and prospective customers. The article begins by addressing a few common misperceptions about Facebook, and then details how to use and set up the various sections of a Facebook account. It concludes with several recommended applications that will add functionality to your company Facebook page. Read

By: Wayne Kessler | 05/06/2009 | Internet Marketing

Social Networking Marketers are Modern Day Pioneers

This interesting and informative article discusses the growing power of social networking sites to facilitate communication between businesses and potential customers, and to provide multi-modal means of communication which allow internet marketers and others to become modern day pioneers. Read

By: Wayne Kessler | 01/05/2009 | Internet Marketing

How To Use Social Networking Sites Like Linkedin and Twitter to Grow Your Business

As any successful business owner can tell you being successful is all about building relationships with your customers. This article speaks to the value of social networking sites as relationship builders which, if managed correctly, have the potential to bring in more business. Read

By: Wayne Kessler | 28/03/2009 | Social Marketing