Wes Robertson - Articles

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50

Bring Your Message Back Home With Promotional Products
While you're out and about marketing to everyone around you, don't forget to bring your brand inside your company. A good corporate gift is the perfect way to do this. Read
By: Wes Robertson | 02/04/2008 | Branding
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106

Aim Some Promotional Items at Youth
Just about every company can work to include children in their marketing efforts, but many don't. The promotional industry has heaps of things you can use to combine both education and marketing, for almost every business sector. Read
By: Wes Robertson | 28/03/2008 | Marketing Tips
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50

Save Headaches by Getting Promotional Products Early
It can be easy to procrastinate when you think someone has little value, but promotional products have tremendous value. They also take time to make, so don't put off your purchases until it's too late! Read
By: Wes Robertson | 04/03/2008 | Marketing Tips
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57

Marketing and Branding in the Non-profit Sector
The non-profit sector is huge, and many non-profits function like a large business would. While some of the rules are different, promotional products have a place in this growing sector. Read
By: Wes Robertson | 22/02/2008 | Marketing Tips
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50

Confused or Lost at a Promotional Products Website? Move On!
With millions of products in the industry, a website can end up as quite a mess of categories and lots of bad organization. It doesn't have to be, though, and if you're not locating what you want at one site, another site is just around the corner. Read
By: Wes Robertson | 07/02/2008 | Branding
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50

Don't Think Too Big at Tradeshows
Bigger is better in many cases, particularly in marketing and advertising. At the tradeshow, this is certainly quite true for your booth displays. Don't think too big when taking some promotional items to the show, though. Not only will bulky products be a logistical problem, no one is going to walk around carrying one all day. Read
By: Wes Robertson | 24/01/2008 | Marketing Tips
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50

Promotional Items in a School Environment
It can be pretty easy to imagine how promotional products could apply to a business environment. It isn't so obvious how a school will benefit by making use of promotional items. They can be used for more than just marketing! Read
By: Wes Robertson | 15/01/2008 | Education
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65

Promotional Products Used Wisely to Create Brand Loyalty
Motivating and creating brand loyalty inside a company and out are important, but often promotional products are used incorrectly. Read examples and considerations when making product decisions. Read
By: Wes Robertson | 19/10/2007 | Marketing