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Weston Lyon, KING of the Functional Fitness Jungle & author of the internationally recognized book “Use It to Lose It” is a leading expert on functional fitness. His new book “Fit in 15” will be released in March 2008.
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 Make It Brain-dead Simple for Your Customers to BuyToo often we get too fancy with our customers. They are looking for a simple solution to their problem, while we're looking to impress them with our expertise, elaborate marketing pieces, and/or new widget. They just want the solution. You have it, but you're getting in the way of the sale... The Biggest Waste of Money in AdvertisingAs entrepreneurs, we cannot afford to waste money. We have to be careful where we invest our money, so we can gain the greatest 'return on investment'. And, as you know, the best place to invest money (that will actually come back to us) is in our marketing and advertising efforts. With this knowledge, the BIG question is: what is the biggest waste of money in our marketing and advertising efforts? The answer: NOT Tracking!!! Today's Recession: Thinning the HerdThe Recession is on everyone's mind. When is it going to end? How long will it last? Who's to blame? Blah, blah, blah. And while I do not doubt we're in a recession, or that everything is hunky dory, I don't think the recession is a 'bad thing'. I know, maybe I'm nuts. But today I want to take a moment with you to look at the recession in a different way. In a more positive light, if you will. Time: Managed or Mastered?Ask any entrepreneur what their biggest challenge is and the majority of them will tell you: time! Time is one of the biggest challenges all entrepreneurs face. Time to meet with clients. Time to check e-mail and voicemail. Time to put out fires. Today, let's look at the difference between time management and time mastery... A Success Secret Every Entrepreneur Knows..Every entrepreneur knows that if they want to become more successful they have to not only set goals for themselves, but they have to RESET their goals to stay on course. The big problem, though, is most entrepreneurs wait way too long to reset their goals. Since today is July 1st (and the official Second Half of the Year Day) let's take a look at 3 types of goals every entrepreneur must have in place to succeed... Painless DisciplineI was talking to a colleague of mine the other day about writing books. The discussion went from "how do you write a book" to "how do you discipline yourself to write a book". Discipline isn't painful. Discipline is just taking control of your emotions and doing what you need to do. There is no pain involved. Here's how to be disciplined in everything you do. Failing is the New CoolOver the weekend I watched the movie, Bedtime Stories, with my son. In the story when Sandler first meets his "fair maiden" (who can't stand him at first), she comments that his hair looks goofy. Then, Sandler says, "Goofy is the new handsome." Well, with respect to Sandler and the movie, I'm going to change it up a little to fit the context of our conversation today. My new phrase is, "Failing is the New Cool." Entrepreneurs Do It Yourself Marketing - Good Idea?As an entrepreneur, you have a to-do list a mile long. Things that need done now; things that needed done yesterday; and things that need done as soon as you can get to them. Being an entrepreneur is tough. That's why getting help is essential. The question, though, is: what do I get help with? Give Me Enough Time and I'll WinI was playing my favorite strategic card game, Magic: The Gathering, the other day with a few buddies of mine. We were only a few minutes into the game when my friend was ready to take me out of the game. I pleaded (okay, I begged) with him to let me stick around a few more turns. Without any hesitation, and with a straight face, my friend looked at me and said, "No. If I give you more time, you can win." Procrastination Feels So RightAs entrepreneurs, we have a lot on our plate. Not only business activities, but when we venture home, personal activities. That's why learning to procrastinate the right way is a great skill to learn. So, to help you learn to procrastinate and feel great about it, I've created Weston's TOP 3 list of what entrepreneurs can procrastinate on:
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