William Caskey - Articles

Bill is a sales development leader and experimenter. His ideas about selling are convictions about life, money, and meaning. He has coached sales professionals and executives for over 19 years. http://www.caskeyone.com

Why Internet Video is Important in All Areas of Sales

I'm not sure I'm a real trend watcher, but an article in the NY Times this Sunday got me thinking even more about how the internet is changing marketing-and it's all good news as long as you're tuned in.   In the article, the point was made that the television screen... Read

By: William Caskey | 07/03/2009 | Business

How to Increase Business During the Recession

President Obama has encouraged us to "be accountable and responsible" in our lives. So since he's my President now, I'm taking that to heart. But I'm also encouraging my clients and other businesses to do the same. Recently, I drove by a retail lighting store that had bitten the dust. No... Read

By: William Caskey | 27/02/2009 | Management

Tips on Creating a Sales Strategy

Everyone talks about strategy, but do we really understand it? There are two types of strategy-business strategy and sales strategy. Strategy, at it's core, is "how will we accomplish our goals?" But business strategy is very different than sales strategy. I'll leave business strategy to the big boys-Tom Peters, Jim Collins... Read

By: William Caskey | 04/02/2009 | Marketing