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William Caskey - ArticlesBill is a sales development leader and experimenter. His ideas about selling are convictions about life, money, and meaning. He has coached sales professionals and executives for over 19 years. http://www.caskeyone.com Why Internet Video is Important in All Areas of SalesI'm not sure I'm a real trend watcher, but an article in the NY Times this Sunday got me thinking even more about how the internet is changing marketing-and it's all good news as long as you're tuned in.
In the article, the point was made that the television screen... How to Increase Business During the RecessionPresident Obama has encouraged us to "be accountable and responsible" in our lives. So since he's my President now, I'm taking that to heart. But I'm also encouraging my clients and other businesses to do the same.
Recently, I drove by a retail lighting store that had bitten the dust. No... Tips on Creating a Sales StrategyEveryone talks about strategy, but do we really understand it?
There are two types of strategy-business strategy and sales strategy. Strategy, at it's core, is "how will we accomplish our goals?" But business strategy is very different than sales strategy. I'll leave business strategy to the big boys-Tom Peters, Jim Collins...
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