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![]() RETAIL BANKING IN INDIARetail banking is that part of bank’s operations providing services at its branches for small account holders. In short, retail banking is the banking services for individual customers.
The term ‘Retail Banking’ encompasses various financial products viz., different types of deposit accounts, housing, consumer, auto and other types of loan accounts, demat facilities, insurance, mutual funds, Credit and Debit Cards, etc., It takes care ofthe diverse banking needs of an individual. ![]() CUSTOMER RELATIONSHIP MANAGEMENTDeveloping, maintaining, and sustaining the close bond between the customer and company is known as customer relationship. Companies across the horizon, to enrich the bond of customer relationship, are using the new database technologies that enable the management to know all about customers and offer customers a platform to interact with the company. Today, customers and companies share information, which has helped the company to revive their relationship with customers and manage the customer
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