Yihang Huang - Articles

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What Makes Popular TV Shows So Watchable?

Millions of people around the world got hooked on a television series a few years ago. They watched as a plane crashed on a seemingly deserted island and the survivors struggled to continue their lives as hope of rescue started to dwindle. Some time later millions more people got caught up... Read

By: Yihang Huang | 09/11/2007 | Art & Entertainment

Paid Tv - Buying Media Online - The Good Virus That Can Help Spread A Marketing Campaign

The internet is providing paid TV-like advertising opportunities. Most of the companies that are buying paid TV-like advertising online are buying in blocks of a three month period. Many companies are analyzing how the benefits of this type of advertising have an added advantage in reaching, as well as tracking,... Read

By: Yihang Huang | 09/11/2007 | Art & Entertainment

Reality Tv Stars - What Happens When The Show Ends?

Reality TV is more than just a passing craze. After the first episodes of Survivor in 2000, it was pretty clear that reality TV is here to stay. Sometimes, going on a reality show propels contestants to success, even if they don't win their show. Elisabeth Hasselbeck went from Survivor... Read

By: Yihang Huang | 09/11/2007 | Art & Entertainment