Automakers have once again started to release their sales figures for the month of March. One car manufacturer that has already reported their sales for the month of March is the luxury division of Honda which is Acura.
The luxury brand owned by Honda is known for producing high performance luxury and near-luxury vehicles. The brand was established in March of 1986 which makes the brand 21 years old at present. Recently, the brand released its 2007 March sales which show a 6.5 percent reduction in their sales for the month compared to last year. Last month, Acura sold 16,986 vehicles while last year, the Acura brand sold 17,524 units for the month of March.
While the brand may have suffered lowered overall sales, they announced that they have set a sales record for light trucks. Acura reported selling 7,209 units of light trucks for the month of March. The record setting sales of light trucks is due to the increasing popularity of the MDX and the RDX crossover sport utility vehicles.
The Acura MDX is a mid-size crossover SUV sold in the U.S. market since the 2001 model year. It is the first crossover SUV to feature a third row seating. The Acura RDX on the other hand is a compact crossover SUV which made its debut at the 2006 New York International Auto Show (NYIAS). Its competition includes the BMW X3, the Lincoln MKX and the Land Rover LR2.
Sales for the mid-size MDX reached 4,785 units and that is a sure improvement over last year. In March 200, Acura sold 4,682 units of the popular MDX. Year to date sale of the MDX is also up with 13,268 units sold for the first quarter of the year. Last year, after the first three months, Acura sold 12,833 units of the MDX.
The Acura RDX, on the other hand, is a new addition to Acura’s lineup posted strong sales figure of 2,424 units. Year to date sales for the RDX is now at 6,256 units. The best selling model for the Japanese brand is the Acura TL, the entry-level luxury car from the Asian outfit. The TL is the successor of the Acura Vigor and it is also the second best selling luxury sedan in the United States. Sales for the Acura TL reach 5,769 units. This number though is significantly lower than last year’s March sale for the model. In March 2006, Acura sold 6,767 units of the TL.
Another fast selling Acura model is the Acura TSX. The TSX is an entry-level sedan slated to compete against the BMW 3-Seiries, the Audi A4, the Mercedes-Benz C-Class, the Saab 9-3, and the Lexus IS. All these cars from Honda’s luxury brand are known for their smooth operation, as smooth as Volvo wheel bearings.
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