Dodge Viper Srt-10 Mopar Concept

During the 2007 North American International Auto Show, Dodge, maker of quality Dodge parts once again shocked the world with its new 600 horsepower Viper. The beast of a car attracted all the press people present at the show--it was like a flame attracting so many moths. The Dodge Viper SRT-10 concept’s look was courtesy of Chrysler Group’s aftermarket performance division Mopar.

The impressive 600-horsepower figure that the new Viper has is made possible through addition of extra 90 horses over the old model. Viper’s engine is a monstrous 8.4-liter V10 from where Mopar tapped an additional 75 horses made possible through better cooling -- giving the all-new Viper a monstrous 675 horsepower.

“With 600 horsepower – 90 more than before - and 0-to-60 performance in less than four seconds, the 2008 Dodge Viper SRT10 sets a new benchmark for the ultimate American sports car,” that is according to Kipp Owen, Director-Street and Racing Technology (SRT) Engineering Chrysler Group.

To further complete the power of the beast, Mopar fitted an adjustable suspension and blacked-out 19” lightweight alloy wheels with accompanying Michelin rubber. The Mopar Viper was also displayed in a stunning anthracite-gray paint job with an offset neon-red stripe running up the front, over the roof extending on to the giant rear wing.

The new 2008 Dodge Viper SRT10 have more of what performance aficionados crave: kick-in-the-pants, throw-back-in-the-seat power, combined with benchmark braking, world-class ride and handling, a race-inspired interior and bold exterior styling.

Mopar
Mopar is an acronym used in place for Motor Parts. It is an automobile parts and service arm of the DaimlerChrysler American brands formerly owned by the Chrysler Corporation. Mopar was first used by Chrysler in the 1920s and from then has been continuously used.

But as time passed by the term Mopar was given a broader usage among car enthusiasts and was used for any Chrysler-owned brand namely Dodge, Chrysler, Plymouth, or DeSoto and later was also used for AMC and Jeep vehicle. The reason for this is that the Chrysler name refers to both the parent company and to one its brands. Say for instance if one wanted to refer explicitly to the parent company, another word was needed which is Mopar.

Chrysler Corporation is not the only one engaging in the naming game. Ford Motor Company is also in a similar situation. Ford enthusiasts often use the abbreviation FoMoCo to refer to the generic Ford-brand parts. General Motors enthusiasts on the other hand do not have to deal with such confusion since an unadorned GM always means the corporate parent.