Since the year 1995, Ford has allocated more than $87 million to create breast cancer awareness and eradication. Further, in its Bold Moves plan, the automaker sets forth its Warriors in Pink, which is aimed at bolstering Ford's goal.
While the automaker is busy promoting its new Super Duty to defend the 'King of the Hill' title and making popular its 2005 Ford Super Duty parts, Ford is also focused on one vital social and medical ruthless slayer that has took away more than thousands of lives breast cancer.
Episode 16 of Bold Moves profiles Ford's Warriors in Pink, which conveys that every individual has the power to fight back cancer and mark a difference. Globally, breast cancer is the most common form of cancer among women. It is also the most fatal cancer among females. The figures of fatalities of breast cancer continue to rise with time hence; the call to a more rigid campaign is crucial.
Warriors in Pink of Ford raise funds for the benefit of Susan G. Komen Breast Cancer Foundation, an organization that is devoted to develop awareness, finance significant research, educate people, promote early detection techniques of breast cancer and create community outreach programs.
Ford recruits Warriors to lend a hand in ramping up the fight against breast cancer. The automaker helps the foundation through the sale of specially designed apparel and accessories for men, women and children. These items are displayed on Ford Cares domain. All of the Warrior in Pink gear net proceeds will go to Komen Foundation.
The symbol of Ford's commitment is a pink Fusion, wrapped in artsy logos designed for said cause. Warrior in Pink is part of Ford's Bold Moves. The latter involves a series of Ford's plan to recover from its past losses. Every week on the Bold Moves website, visitors can enjoy the 3.5 minute video installment about the automaker's episodes to move forward.
"The documentary will present a picture of a company that is committed to revitalization through our people, products, improved quality and costs, and a laser-sharp focus on the customer," said Mark Fields, Ford's President of the Americas. "Each episode will provide evidence that it's not business as usual at the Ford Motor Company and that 'Change or Die' is not a sound bite. It's the way we're approaching our future."
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