Mahindra scorpio introduces entry-level model: scorpio ex

MAHINDRA SCORPIO INTRODUCES ENTRY-LEVEL MODEL: SCORPIO EX

• Attractively priced at Rs. 7.53 lakhs (ex-showroom-Indore, for BSIV version) 
• Ready to take on Indian roads with an impressive mileage of 14kmpl*
• Powered by the quiet and refined m2DiCR engine to deliver great drivability and excellent fuel efficiency
• Available in both BSIII & BSIV versions

Indore: Mahindra & Mahindra Ltd. (M&M), a part of the US $12.5 billion Mahindra Group, today announced the launch of the Scorpio Ex, a new, entry-level offering from the Mighty Muscular Scorpio stable. Powered by a 75bhp m2DiCR engine, the Scorpio Ex offers great drivability and refined performancealong with an impressive 14kmpl mileage (as per ARAI).  This new offering is attractively priced at Rs.7.53 lakhs (ex-showroom Indore, for BSIV)

The new 2.5 litre m2DiCR engine with 75bhp power and 220NM torque, is a product of efficient engineering.  It is equipped with the fuel-saving Micro Hybrid technology, which allows it to intelligently switch the engine into the standby mode, when not required – ensuring lower fuel consumption while being more environment-friendly too. Compliant with stringent BSIV emission norms, the Scorpio Ex emits lower emissions leading to a reduced carbon footprint.

Additional features include crash protection crumple zones, to protect passengers in the unfortunate event of a collision and the digital immobilizer which protects the vehicle from theft. Further, effortless acceleration enables the vehicle to go from 0 to 60 kmph in just 11.2 seconds. The Scorpio Ex is available in four attractive colours namely Rocky Beige, Diamond White, Fiery Black and Mist Silver.

Commenting on the launch, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd., said "At Mahindra, our endeavour has always been to offer the best-in-class products and this new offering from the Scorpio stable is no exception. With its easy drivability, great mileage and refined performance, I am sure that the Scorpio Ex will be an instant hit with young customers looking for an affordable entry point into the Scorpio franchise.  An unmitigated success in the SUV segment since its launch, the Scorpio has kept up its momentum with constant up-gradations and new offerings."

  On Scorpio

Launched in 2002, the Mighty Muscular Scorpio won three ‘Car of the Year' awards (BBC World's Wheels, CNBC Autocar, BS Motoring) in its launch year and is one of the most awarded automotive brands in the country.  Through 2010-11, it edged out most SUVs and emerged ‘The Most Appealing Sports Utility Vehicle' in the J.D.Power Asia Pacific 2010 India APEAL (Automotive Performance, Execution and Layout Study).  Scorpio also topped the SUV/MUV category in the TNS Total Customer Satisfaction Study 2010. Further, the Scorpio was ranked highest in the SUV segment, in ‘Best Looks' & ‘Best Resale Value' in the HT-MARS Customer Satisfaction Survey 2010.

Known for its inherent tough and rugged ‘Mahindra DNA', the Scorpio continued to outperform other SUVs in 2008, 2009 and 2010 at the Raid de Himalaya, one of the most gruelling rallies on the Indian motorsports calendar.

The magic of the Scorpio is reflected in the array of impromptu fan clubs initiated by customers. The brand is also strongly represented by its customers in the virtual world: from thriving Scorpio communities on the web, to Scorpio owners exchanging notes and sharing online travelogues on blogs and various other fora.  Today, its popularity can be gauged by the fact that it is the No.1 Auto Brand on Facebook India and the only Auto Brand in the Top 14 brands on Facebook.  Currently, the Scorpio fan base on Facebook has crossed 5 lakh.

For more detail please coordinate

Atul Malikram

9827092823