Mazda Establishes Its Identity With New Branding, Marketing Strategies

Mazda has been innovatively, strikingly and stimulatingly branding and marketing their products in Oman.

As you walk into any Mazda showroom, you will feel the lively spirit of the company. The rooms have fresh setting of attractive wall-to-wall posters and a totally renewed look. And to complete the refreshing ambience, staff uniforms, badges, silky new stands are well refined.

With the goal of targeting the audience and as a youth icon, Mazda assures that its presence and identity is felt in the center of youth destinations and hangouts. Gigantic Mazda posters will mesmerize you while walking out of the Muscat City Centre parking lot or coming out of Seeb International Airport and going towards the city. An especially designed Mazda poster will also be seen at the bowling alley at Al Masa Mall.

Mazda often puts the focus on the youth in whatever aspect.

Mazda again made a distinguishing appearance during the showings of the blockbuster Spiderman 3 at Al Shatti Plaza. Special posters were created where Mazda 3 cars were showcased. Inviting the moviegoers to take a view of the cars on display while they catch a show of the season's biggest movie, Mazda wrote on the poster '3 - The best catch’.

By booking the whole theatre for its customers, Mazda had even organized an exclusive showing of the James Bond hit Casino Royale.

Mazda has made use of the radio as an important medium of imparting news about their models. Radio is a top choice for Mazda for announcement of different promotions, radio slots for giving away prizes or simply gaining attention for their ongoing promotions. As a matter of fact, during the promotion for Spiderman 3, Mazda gave out two tickets as prizes to those who correctly answered questions on air.

As regards road shows, Mazda has always been more than just a car manufacturer as it tries to be more peculiar. Earlier this year, it was the first car brand in Oman to have a Valentine's Promotion, wherein a brilliant display of the snazziest red Mazda cars in Oman made the ambience spectacular. Mazda recently organized a series of popular road shows at different Lulu Hypermarket outlets all over Oman.

Based on its brand DNA, Mazda often comes forward for sponsorship of events that further emphasizes its qualities. Because of Mazda’s unique style, they became the exclusive presenters for the Power Walk event which was recently held. This one-of-a-kind event had corporate hot shots walk the ramp with their partners, exuding creations of Hemant Trivedi, a renowned Indian fashion designer.

Annurag Chawla, Mazda’s Brand Manager, said that a brand is the gathering and implementation of a comprehensive marketing program. And in this modern era, when competition is very stiff, one has to be above the rest to be recognized, appreciated and patronized. With this, she concluded that building brand identity needs creative thinking to stand out. She further said that their company’s philosophy is what they convert into their new branding and marketing strategies.

About Mazda Motor Corporation
A Japanese automotive manufacturer that is based in Hiroshima, Japan, Mazda Motor Corporation is the maker of quality, top of the line, and safety aimed parts such as Mazda mirror.

In addition to that, Mazda is also a well known producer of different types of vehicles and their parts.

The company is expected to produce 1.25 million vehicles annually as of 2006. Among Japan, Europe, North America, and Latin America, its sales will be evenly divided.

Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company.