Suzuki Increases Presence in the Middle East

The Suzuki Motors Corp. (SMC), one of the largest Japanese automakers, has announced that it will implement an aggressive strategic marketing plan that covers the release of new vehicle types to boost auto sales and consolidate its share in the Middle East.

The automaker earlier gathered all its dealers in the Middle East to tackle about the strategic plan and bring together insights on how to better customize their cars and after-sales services so as to meet the growing demand of the customers. The Suzuki Strategic Regional Meeting was held at the Le Meridien Hotel in Dubai.

Kazuyuki Yamashita, the SMC's Deputy Staff Manager for the Middle East & Africa Marketing Group, said, "The Middle East is a very important market to Suzuki and has always proved to be full of success for the Japanese brand. Our new models are tailor-made to enhance comfort and efficiency, characters that we believe will further uplift Suzuki's brand image in the region as we prepare to launch more cars."

Yamashita added, “We are confident we can carry forward the momentum generated from the success of all our initiatives into our new offerings. As we have done with our previous successful ventures, Suzuki will continue to manufacture cars that relate to their owners, promoting the Suzuki experience as a way of life." The automaker is expected to build redesigned vehicles as well as new cars. Auto parts like the knock sensors are also expected to be refined.

The meeting was held to foster harmonious relationship between the automaker and its dealers at the same time to unite the efforts of the latter. They are all geared towards improving the image of the Japanese automaker and offering superb opportunities for the new vehicles through a unified marketing, advertising and PR campaign throughout the territory.

Suzuki and its dealers also tackled about strategies to successfully vie in the automotive market. They also formulated a fixed plan for 2007. The plan includes a promotional and advertising campaign for its new product lines that would last for six months. These strategies are all part of the automaker’s struggle to promote the Suzuki brand as a ‘way of life.’

Mustafa Karam & Sons from Kuwait, the Sabeha Trading Corp and Suzuki Yemen Co. from Yemen, the Al Rostamani Trading Company from the UAE, the Bamarouf Group Suzuki Saudiah from the Kingdom of Saudi Arabia, the Moosa Abdul Rahman Hassan & Co. from Oman, the G.A. Bazerji & Sons Co. from Lebanon and Al Hadaya Motors from Syria, The Commercial & Industrial Co. from Jordan, Bahrain's Mohammed Jalal & Sons, and the Teyseer Motors from Qatar are some of the SMC dealers that sent representatives to the recently held Suzuki Strategic Regional Meeting.