Iddy Biddy Steps for a Greener World
ZOLD has recently introduced Idbids to Canada, one of North America’s award-winning environmentally-friendly toy brands. Idbids creates toys that educate children on environmental sustainability and responsibility. With the motto, "iddy biddy steps make a biggie big difference" in keeping our Earth happy, healthy and green, Idbids products are made from organic, earth-friendly materials especially designed for children three and older.
One of ZOLD’s best selling products, the Idbids Eco-Friendly Starter Kit is the perfect gift for this back to school season. The Starter Kit contains one 9” plush toy, lovingly handcrafted using 100% organic Egyptian cotton. Coloured with natural organic dyes, no two are alike - just like children! Also included in the kit is an organic cotton backpack for the child to wear, the “iddy biddy steps for a greener world” storybook, the Idbids Field Guide – both printed on recycled paper with eco-friendly inks — and an online rewards program. The kit packaging is made from recycled and eco-friendly materials and includes paper doll cutouts and a playland insert. With the purchase of each kit, children can enter a code online that will help protect the habitat of animal friends through The Nature Conservancy's Plant A Billion Trees campaign, Adopt an Acre® or Rescue the Reef® programs.
Idbids was a recipient of a MAX award earlier this year. According to the GSU Marketing Roundtable, the organizers of the 17th Annual Marketing Awards for Excellence, “Idbids demonstrates how a very small company can create a whole new category and compete with industry giants through innovation. The eco-friendly toys the company developed were created to foster a love for the environment and to help kids understand the steps they can take to protect the environment and make a difference. They did this without sacrificing fun.”
Parents echo the same enthusiasm for Idbids toys: “It’s never too early to teach our little ones about ways to save the environment, and when I stumbled upon Idbids, I knew their products would be a great tool to help Little Music Man learn about the environment while having fun at the same time”, says Sage Mom, owner of the Sage and Savy blog and self-described ’light green’ wife and mother of two beautiful boys. “The entire kit is eco-friendly, fun and educational. Even the box features cut-outs of the Idbids, and you can re-use the box as their playland!”
The Treece family, with two children under five, have recently discovered the benefits of buying from an eco-friendly toy company. “[Idbids products are] wonderful because they help teach concepts of conservation and pollution and give examples of reachable goals that children can do to help the environment. I think Idbids would make a great birthday or Christmas gift for the child who really doesn't need just another toy.”
Available through ZOLD, Idbids’ exclusive sales agency in Canada, the Eco-Friendly Starter Kit is available in the following versions: Scout, the cloud, Lola, the flower, or Waverly, the water drop Idbid.
Questions and Answers
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