Brett King Is An Exceptional Author, Blogger and Strategist

Posted: Feb 21, 2011 |Comments: 0 |

Brett King is widely recognized as the best-selling author of Bank 2.0 and as a famous public speaker, blogger and advisor to many leading global financial services organizations. In addition, he is a philanthropist who has established a number of important non-profit associations. He has presented at numerous conferences in more than 30 countries around the globe for organizations like Google, Forbes, Oracle, The Economist, SWIFT, the American Bankers Association, Bloomberg, The Asian Banker, IIR, Marcus Evans, DTT Fast 500, and HSBC, etc. Presently, he is an international judge for the Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile Awards, the Middle East Business Achievement Awards and the Middle-East Retail Banking Awards.

Brett King is an acknowledged expert on wealth management, customer experience and retail channel distribution strategy. He publishes regularly in his role as industry advisor on Huffington Post (Business News), Internet Evolution and on his website, www.Banking4Tomorrow.com. Brett King currently advises top global financial institutions and has also been featured as an industry expert on CNBC, Bloomberg, Financial Times, BusinessWeek, ABA Journal, Bank Technology News, The Asian Banker Journal, The Banker magazine, etc.

Brett King is highly commended for being an exceptional author of his book, entitled 'Bank 2.0 - How Customer Behavior and Technology Will Change the Future of Financial Services'. The book exposes the massive flaws in the retail banking system due to dramatic shifts that have taken place in customer behavior and the complete failure of banks to recognize and respond to those shifts. Brett King's book, Bank 2.0, predicts the end of banking as we know it, as comprehended by reviewers and readers. It emphasizes the importance of Internet banking, electronics, social network conversations, mobile banking etc. It shows how banks can adapt and thrive in this new environment of transactions. As explained by Gerry McGovern, author of Killer Web Content, Brett King's book explains what drives the new hard-nosed customer. He further adds that any bank professional who takes Brett King's advice would do well in this sector. His book has received extensive industry acclaim and remains a bestseller in the UK, USA, Germany, Japan and throughout Asia; it is also in its fourth reprint.

In addition, Brett King also runs User Strategy, a boutique consultancy focused on improving customer interaction for leading financial services companies and businesses. Brett King has years of invaluable professional experience. Previously, he ran the Asia division of Modern Media and the E-Business service line for Deloitte. Some of his famous clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank, Emirates NBD, RBS, CSFB, BNP Paribas and many others. To know more please browse through http://www.banking4tomorrow.com

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