OK, so I slightly rewrote the phrase, but the point is the same.
In these days of information overload, for better or worse, time is a very precious commodity. When people search for information, they are usually looking for a quick fix - the information they want quickly.
Short articles (under 250 words) lose credibility - but long articles lose readers. We suggest you write articles around 500 words long. It should be enough to show your expertise and get your point across, but not too long where you’ll lose readers.
If your topic requires more than 500 words, how about splitting it up into a series? This will both keep it short, and get your reader coming back for more.
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