Blogging – Blogging And Cold Hard Cash -Is This An Oxymoron?

Have you ever started a home based business and had your up-line tell you the first thing you should do is start blogging? I rather doubt it. Most old school internet marketers don’t have a clue about how to market in the web 2.0 world let alone understand blogging.

However, starting a blog is easy, low cost and can generate all the leads you need to get your home business off the ground quickly. It's not hard to blog. It does take commitment every day to post valuable information and you should know a few basic keys to success to have to produce your desired results.

Tip #1

This may seem obvious, but it's also one new online marketers violate everyday; your blog must contain valuable information people want. Blogging about your date last night might interest your friends but it won't build a business. So what do I mean by that? I mean don't use this to hard sell your home business product. That turns people off. People want to learn how to do something. Give them useful information on how whatever it is your selling or teaching will help them. If they can see how it will make their life better they will follow you, trust you and buy or join you. Logical!!

Tip #2

If you believe what some of the so called home business guru's say they tell you your blog doesn't need to be pretty. I disagree. Try this out for yourself. Serf the net, look at the blogs, what you think when you land on a black and white site with a bunch of words, or a site with well thought out pages, appealing graphics and other options for thought?

I bet you like the pretty blog! Most people do, it gives your site an immediate level of credibility. And it you not have to spend a lot of money to get it. Wordpress templates are free all over the internet. You can even go to Wordpress.org and host your site for free. I don't recommend this, especially if you are a control freak like me. But it's a place to get started learning Wordpress and the basic tasks of daily blogging. Once you have a handle on that, move it to your own hosting site.

Seriously if that paragraph scares you, outsource this, having your own blog is great business.

Tip #3

Collect leads; that's why you're doing this. Again this is not as hard as some might think. You can offer a free e-book, which you can write yourself, pick up on other websites for free, or outsource the writing for about $20.00. Once they subscribe you now have the ability to send them more information on our home business opportunity.

Social bookmark every blog post. The more you give yourself attention the more others will find you.

If you like video do it. This is the place to be in internet marketing. Post it on your blog. The more personable you are the more trust others will have.

Making blogging fun not a chore. The more you blog the more traffic you produce, which is great for your home business. Real money can be and is made everyday with a simple blog.