Blogging for Business: Tips to Hosting a Successful Business Blog
Do you sometimes feel as though blogging is a waste of time based on your number of blog visitors and results? Perhaps the issue isn't content, but rather, your blogging platform.
Blogging platforms have a huge effect on the appearance of your blog, its SEO capabilities, and its place in your brand image. Although blog platforms such as Blogger and WordPress.com offer a wide range of beautiful themes, there are a variety of setbacks involved with these types of blog software, including the need for a programmer to make any changes to your blog theme, and the limiting domain options.
Because blogging platforms such as Blogger and WordPress.com only allow you to use one of their premade themes (you do not have the option to upload a theme outside of these platforms), you are extremely limited in terms of your blog features and design. You can add some elements of customization to your blog by hiring a programmer to change the code of the theme, but there are some downfalls to this, depending on how customized you want your blog. And if you are serious about blogging for business and want your blog to fit into your overall brand image, you'll need a customized blog to stand out from the crowd and project your unique image.
First, programmers cost money. Although great programmers can create exceptional, customized themes on Blogger and WordPress.com, it can cost a great deal of cash to keep your blog up to date throughout its lifetime. Because brands grow and evolve, having a blog that is easy to customize is essential if you want to stay current with your brand image and keep it fresh.
Aside from the price tag of a blog programmer, changing the coding of your blog can have serious implications. When a programmer takes a premade theme and adds, changes, and customizes a plethora of elements to ensure complete customization, he or she is essentially "gunking-up" the coding. When robots and spiders crawl these tricked-out blogs to determine site rank, they must crawl through this jumbled coding. Depending on how much customized coding the programmer added to the blog, the newly added coding might not be SEO friendly. This, in turn, prohibits robots and spiders from crawling the blog. And if this happens, your blog won't be ranked.
So what's the solution to this problem? WordPress.org. If you're looking to really integrate a customized blog into your brand image, ensure proper SEO, and easily change the look and feel of your blog without the assistance of a programmer, a highly customizable theme hosted on WordPress.org is the way to go.
Basically, a theme is similar to a skin that you put onto WordPress.org. The blog is covered by the skin, and WordPress.org is the host of the skin.
Below are just a few of our favorite customizable themes that require very little assistance (or none at all) from a programmer:
- Thesis
- ProPhoto
- StudioPress
When you use one of the above themes hosted on WordPress.org, you have the ability to easily customize the design without coding knowledge. Although there might be some coding involved, it is much less intensive than coding changes required on a WordPress.com or Blogger theme. And, the design coding is separate from the SEO coding, which enables you to make changes without prohibiting robots and spiders from crawling the blog.
When you use WordPress.org you must create a new domain to have your blog hosted on or use a current domain (such as the one your business website is hosted on) to also host the blog. In other words, your blog URL will no longer read http://nameofyourblog.wordpress.com. Rather, the URL will be whatever you wish (if it's available to purchase).
If you really want to integrate your business blog into your brand image, we suggest hosting your blog on the same domain name as your website.
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