The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don’t really care; and they would be right! I am also convinced that copy that has been ‘padded out’ with insignificant trivia is also a big turn-off for visitors – clear, concise and informative is the order of the day.
Anything containing textual content should as a matter of course be proofread: it's important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on a website should not be treated as the 'poor relation' of the project. You can have the most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them.
There are the odd few web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved. This will reduce the initial impact of the site, and more often than not will have an adverse effect on business.
It pays to have the copy checked professionally, whether the design company has written it themselves or had it supplied by the client; it may cost a lot less than you think to have a website proofread - it could cost you considerably more if you don't!
Remember: if visitors to your site cannot find the information they are looking for because of badly written copy they will simply leave the site. The only people to benefit will be your competitors.
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Lottery or scam?
By: benny smith | 23-08-2008
Does this company enter lotteries for people who don't know about it until they hear from the lottery co?
How can i promot my new website ?
By: John | 18-08-2008
How can i promot my new website without spending money?
I was sent a email that i won a lot of money from ...
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I was sent a email that i won a lot of money from this c ompany is it ffor real?
What is the average response rate of quality ...
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what is the average response rate of quality targeted traffic, meaning traffic that is actual real visitors, not just page hits that make your hit counter move without making any sales.
How can I add a sign up option for my website?
By: jessiejwillms | 31-07-2008
I need to know how I can add a sign up option for my website, so visitors can sign up and become a member of my website and recieve email updates, etc. Is there a service that provides this for free??
I'm searching for contest sponsors
By: FendyBt2 | 27-07-2008
Currently I'm building my website backlinks by running a contest to get bloggers link their blog to me.
I'm just wondering where can I get some cool prizes for my upcoming contest. Maybe someone would like to sponsor me some cool prizes?
All the sponsors will get a link back from my website in the contest post and in my blogroll link. And all the bloggers that participate in the contest would have to put the sponsors link in their post. That's a lot of free backlinks just for sponsoring one contest. Anyone interested?
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